Strategic Marketing Programs Architect

Genuine Parts Company; Atlanta (GA); On-site; USD 90,000 - 140,000; Full time

Job summary

The Genuine Parts Company is seeking a Strategic Marketing Programs Manager to develop and execute marketing initiatives that strengthen our leadership in the automotive industry. You will translate business priorities into integrated plans and lead cross-functional teams across strategy, brand marketing, partnerships, and communications.

Applicants bring at least a bachelor's in marketing or related field and 5+ years in strategic marketing or program management, with proven ability to manage

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in strategic marketing or program management.
• Experience managing cross-functional marketing programs from concept through execution.
• Experience defining and tracking performance metrics and reporting outcomes.
• Willingness to travel up to 10%.

Responsibilities

• Develop and execute strategic marketing plans aligned with business priorities.
• Translate business objectives, customer insights, and market opportunities into actionable marketing strategies and programs.
• Lead cross functional initiatives from strategy through execution, managing stakeholders, timelines, budgets, and deliverables.
• Identify opportunities to strengthen brand relevance, industry leadership, and customer engagement.
• Cultivate external partnerships that extend the reach and impact of NAPA marketing initiatives.
• Develop compelling strategic narratives, presentations, and recommendations for internal and external stakeholders.
• Monitor industry, consumer, workforce, and competitive trends to identify emerging opportunities.
• Provide clear, executive ready reporting on program performance, insights, opportunities, and recommended next steps.

Skills

Strategic marketing

Program management

Cross-functional collaboration

Stakeholder management

Budget management

Performance measurement

Travel planning

Education

Bachelor's degree in Marketing or related field

Job description

The Genuine Parts Company is seeking a Strategic Marketing Programs Manager to develop and execute marketing initiatives that strengthen our leadership in the automotive industry. You will translate business priorities into integrated plans and lead cross-functional teams across strategy, brand marketing, partnerships, and communications.

Applicants bring at least a bachelor's in marketing or related field and 5+ years in strategic marketing or program management, with proven ability to manage