Growth-Focused Marketing Manager (Education Tech)

Cengage; California; On-site; USD 52,000 - 83,000; Full time

Job summary

Cengage, a global education technology company, seeks a Marketing professional to develop and execute plans across B2B and B2C channels in California. You will analyze trends, lead cross-functional campaigns, and optimize digital education initiatives to improve learner outcomes.

You will collaborate with product, sales, and commerce teams, manage multiple priorities, and communicate effectively to diverse stakeholders. A strong background in marketing analytics and tools is expected.

Qualifications

• BS or BA in Marketing, Communications, Business, or a related field.
• Ability to effectively manage multiple priorities.
• Proficiency in market analysis and strategy development.
• Self-motivated with a strong focus on responsiveness.
• Highly organized with attention to detail.
• Outstanding written, verbal, and presentation skills.
• Positive, collaborative approach with strong interpersonal skills.
• Passion for digital education and positive customer outcomes.
• Experience with B2B and B2C marketing.
• Ability to lead cross-functional or group projects.
• Experience optimizing and automating marketing processes and campaigns.

Responsibilities

• Develop and implement marketing plans that align with Cengage's goals.
• Collaborate with cross-functional teams to deliver results through alignment.
• Analyze market trends and determine strategic opportunities.
• Implement and manage innovative marketing strategies.
• Support internal and external communications through technology.
• Provide effective support to the marketing team to help achieve objectives.

Skills

Marketing strategy

Cross-functional

Market analysis

Project management

Communication

B2B marketing

B2C marketing

Leadership

AI marketing tools

Campaign optimization

Digital education

Education

BS/BA in Marketing

Communications degree

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email platforms

Microsoft Office

Job description

Cengage, a global education technology company, seeks a Marketing professional to develop and execute plans across B2B and B2C channels in California. You will analyze trends, lead cross-functional campaigns, and optimize digital education initiatives to improve learner outcomes.

You will collaborate with product, sales, and commerce teams, manage multiple priorities, and communicate effectively to diverse stakeholders. A strong background in marketing analytics and tools is expected.