Marketing Strategy Lead — EdTech & Online Learning

Cengage Group; Seattle (WA); Remote; USD 52,000 - 83,000; Full time

Job summary

Cengage Group in the United States is seeking a Marketing Manager who will develop and implement marketing plans, collaborate with cross-functional teams, analyze market trends, and implement innovative marketing strategies.

This role focuses on digital education campaigns, B2B and B2C channels, and optimizing processes with tools like Pardot, Google Analytics, WordPress, and Adobe Creative Suite to drive customer outcomes.

Qualifications

• BS or BA in Marketing, Communications, Business, or a related field.
• Ability to effectively manage multiple priorities.
• Proficiency in market analysis and strategy development.
• Self-motivated with a strong focus on responsiveness.
• Highly organized with attention to detail.
• Outstanding written, verbal, and presentation skills.
• Positive, collaborative approach with strong interpersonal skills.
• Passion for digital education and positive customer outcomes.
• Experience with B2B and B2C marketing.
• Ability to lead cross-functional or group projects.
• Experience optimizing and automating marketing processes and campaigns.

Responsibilities

• Develop and implement marketing plans that align with goals.
• Collaborate with cross-functional teams to deliver results.
• Analyze market trends and determine opportunities.
• Implement and manage innovative marketing strategies.
• Support communications through technology.
• Provide effective support to the marketing team to help achieve objectives.

Skills

Marketing planning

Cross-functional leadership

Market analysis

Strategy development

Attention to detail

Written skills

Verbal skills

Interpersonal skills

B2B marketing

B2C marketing

EdTech passion

Cross-functional projects

Education

BS/BA in Marketing

Related field acceptable

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email platforms

Microsoft Office

Job description

Cengage Group in the United States is seeking a Marketing Manager who will develop and implement marketing plans, collaborate with cross-functional teams, analyze market trends, and implement innovative marketing strategies.

This role focuses on digital education campaigns, B2B and B2C channels, and optimizing processes with tools like Pardot, Google Analytics, WordPress, and Adobe Creative Suite to drive customer outcomes.