EdTech Marketing Manager — Drive Learning Impact

Cengage Group; Atlanta (GA); Remote; USD 52,000 - 83,000; Full time

Job summary

Cengage Group is seeking a marketing professional to help drive learning initiatives and customer engagement across B2B and B2C channels. The role emphasizes strategic planning, collaboration with cross-functional teams, and analytics-driven decision making to optimize campaigns and outcomes.

Ideal candidates hold a marketing-related degree and have hands-on experience with digital education campaigns, Salesforce Pardot and analytics tools, to deliver measurable results and support a growing

Qualifications

• BS in Marketing, Communications or related field.
• Experience in market analysis and strategy development.
• Track record in B2B and B2C marketing campaigns.

Responsibilities

• Develop and implement marketing plans aligned with goals.
• Collaborate with cross-functional teams to deliver results.
• Analyze market trends and identify strategic opportunities.
• Implement and manage innovative marketing strategies.
• Support communications through technology and channels.
• Provide effective support to the marketing team to achieve objectives.

Skills

Marketing strategy

Cross-functional collaboration

Market analysis

Campaign optimization

Digital education passion

Education

BS in Marketing or related field

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email platforms

Microsoft Office

Job description

Cengage Group is seeking a marketing professional to help drive learning initiatives and customer engagement across B2B and B2C channels. The role emphasizes strategic planning, collaboration with cross-functional teams, and analytics-driven decision making to optimize campaigns and outcomes.

Ideal candidates hold a marketing-related degree and have hands-on experience with digital education campaigns, Salesforce Pardot and analytics tools, to deliver measurable results and support a growing