Strategic Marketing Leader for Semiconductors & Pharma

USTBC ABB Installation Products Inc.; Cary (NC); On-site; USD 140,000 - 190,000; Full time

Job summary

ABB is seeking a senior marketing leader to shape and execute segment-focused strategies for advanced manufacturing industries in the U.S. This role partners with commercial and product teams to drive market insights, messaging, and campaigns, elevating ABB's thought leadership and market presence.

The position reports to the Industries and Channel Marketing Manager and requires cross-functional influence, a data-driven mindset, and the ability to travel up to 30% within the United States.

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, or related field.
• 12+ years in electrification, power, digital infrastructure, or related industries with marketing/product leadership experience.
• Proven expertise in marketing strategy, market intelligence, customer experience, and campaign execution; cross-functional influence.
• Described as having a high say/do ratio with clear commitments and credibility.
• Ability to travel up to 30% in the U.S.
• Strong written and verbal communication; ability to refine documents and communications.
• Expert MS Office skills (Excel, PowerPoint, Outlook, Teams); thrives in a fast-paced environment.

Responsibilities

• Develop and execute segment-specific marketing strategies for advanced manufacturing industries.
• Analyze customer challenges, buying drivers, and decision processes to inform positioning and messaging.
• Translate long-term strategy into go-to-market and campaign plans with clear objectives.
• Provide market and competitive intelligence, including trends, regulatory considerations, and competitors.
• Identify emerging market segments and opportunities; support data-driven decisions.
• Plan, develop and lead integrated marketing campaigns with product teams.
• Develop messaging frameworks and content requirements to articulate ABB's value.
• Ensure consistent positioning across digital, events, content, and partner channels.
• Represent ABB with industry organizations; speak at events and contribute thought leadership.
• Participate in priority trade events, conferences, and customer forums to strengthen ABB's presence.

Skills

Marketing strategy

Market intelligence

Campaign development

Cross-functional collaboration

Communication skills

Microsoft Office

Education

Bachelor's degree

Tools

Microsoft Office

Job description

ABB is seeking a senior marketing leader to shape and execute segment-focused strategies for advanced manufacturing industries in the U.S. This role partners with commercial and product teams to drive market insights, messaging, and campaigns, elevating ABB's thought leadership and market presence.

The position reports to the Industries and Channel Marketing Manager and requires cross-functional influence, a data-driven mindset, and the ability to travel up to 30% within the United States.