Strategic Marketing Manager - Semiconductor & Pharmaceutical Industries

USTBC ABB Installation Products Inc.; Cary (NC); On-site; USD 140,000 - 190,000; Full time

Job summary

ABB is seeking a senior marketing leader to shape and execute segment-focused strategies for advanced manufacturing industries in the U.S. This role partners with commercial and product teams to drive market insights, messaging, and campaigns, elevating ABB's thought leadership and market presence.

The position reports to the Industries and Channel Marketing Manager and requires cross-functional influence, a data-driven mindset, and the ability to travel up to 30% within the United States.

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, or related field.
• 12+ years in electrification, power, digital infrastructure, or related industries with marketing/product leadership experience.
• Proven expertise in marketing strategy, market intelligence, customer experience, and campaign execution; cross-functional influence.
• Described as having a high say/do ratio with clear commitments and credibility.
• Ability to travel up to 30% in the U.S.
• Strong written and verbal communication; ability to refine documents and communications.
• Expert MS Office skills (Excel, PowerPoint, Outlook, Teams); thrives in a fast-paced environment.

Responsibilities

• Develop and execute segment-specific marketing strategies for advanced manufacturing industries.
• Analyze customer challenges, buying drivers, and decision processes to inform positioning and messaging.
• Translate long-term strategy into go-to-market and campaign plans with clear objectives.
• Provide market and competitive intelligence, including trends, regulatory considerations, and competitors.
• Identify emerging market segments and opportunities; support data-driven decisions.
• Plan, develop and lead integrated marketing campaigns with product teams.
• Develop messaging frameworks and content requirements to articulate ABB's value.
• Ensure consistent positioning across digital, events, content, and partner channels.
• Represent ABB with industry organizations; speak at events and contribute thought leadership.
• Participate in priority trade events, conferences, and customer forums to strengthen ABB's presence.

Skills

Marketing strategy

Market intelligence

Campaign development

Cross-functional collaboration

Communication skills

Microsoft Office

Education

Bachelor's degree

Tools

Microsoft Office

Job description

At ABB , we help industries run leaner and cleaner-and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to: Industries and Channel Marketing Manager __

Key Responsibilities

• Strategic Marketing & Planning
  • Develop and execute segment‑specific marketing strategies for these advanced manufacturing industries, aligned with ABB Electrification strategic priorities.
  • Analyze customer challenges, buying drivers, and decision‑making processes to inform market positioning, value propositions, and messaging.
  • Translate long‑term business strategy into go‑to‑market and campaign strategies with clear objectives and success metrics.
• Market & Competitive Intelligence
  • Provide actionable market and competitive intelligence, including customer needs, technology trends, regulatory considerations, and competitor strategies.
  • Identify emerging market segments, adjacent market opportunities, and applications within these sectors
  • Support strategic decision‑making through data‑driven insights and recommendations.
• Marketing Activation & Campaign Execution
  • Plan, develop, and lead execution of integrated marketing campaigns.
  • Partner with commercial and product teams to identify new business opportunities and support segment‑based marketing initiatives.
  • Develop compelling messaging frameworks and content requirements that articulate ABB's value across industry lifecycle.
  • Ensure consistent positioning across digital, events, content, and partner channels.
• Industry Engagement & Thought Leadership
  • Along with segment leaders, represent ABB within key industry organizations at regional and national levels.
  • Position ABB as a thought leader through speaking engagements, panels, white papers, and industry collaboration.
  • Actively participate in and support priority trade events, conferences, and customer forums to strengthen ABB's market presence.

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, or a related field.
• 12+ years of experience in electrification, power, digital infrastructure, or related industries, with experience in marketing, product management, segment leadership, or sales.
• Proven expertise in marketing strategy, market intelligence, customer experience, and campaign development/execution. Demonstrated ability to work effectively across multiple functions and influence without direct authority.
• Exhibits a high say/do ratio-sets clear commitments and delivers results with consistency and credibility.
• Ability to travel up to 30% within the U.S.
• Strong written and verbal communication skills and demonstrated ability to clearly and effectively communicate across all levels; Ability to edit and refine documents/ communications is highly preferred.
• Expert-level proficiency with Microsoft Office, including Excel, PowerPoint, Outlook, and Teams is essential. Track record of work in fast paced and dynamic business environment; Curiosity, a commitment to follow through and excellent problem- solving skills are essential to success.

What's in it for you

We want you to bring your full self to work-your ideas, your energy, your ambition. You'll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.

More About Us

ABB is an Equal Employment Opportunity and Afficiative Action employer for protected Veterans and Individuals with Disabilities at ABB. All qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law. For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.p