Strategic Marketing Lead – Semiconductors & Pharma (Remote)

ABB Inc.; Cary (NC); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

401k plan

Paid holidays

Job summary

ABB Inc. is seeking a Strategic Marketing Manager to lead market-driven growth initiatives for the U.S. semiconductor and pharmaceutical industries. The role defines and activates strategic programs aligned with ABB Electrification, shaping ABB as a trusted technology partner.

You will work across commercial, communications, product, and strategy teams, translating business strategy into impactful marketing execution and storytelling. Remote/Hybrid work model with travel up to 30% within the U.S.

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, or a related field.
• 12+ years of experience in electrification, power, digital infrastructure, or related industries, with experience in marketing, product management, segment leadership, or sales.
• Proven expertise in marketing strategy, market intelligence, customer experience, and campaign development/execution.
• Demonstrated ability to work effectively across multiple functions and influence without direct authority.
• Exhibits a high say/do ratio and delivers results with consistency and credibility.
• Ability to travel up to 30% within the U.S.
• Strong written and verbal communication skills; ability to edit and refine documents.

Responsibilities

• Develop and execute segment-specific marketing strategies for these advanced manufacturing industries, aligned with ABB Electrification priorities.
• Analyze customer challenges, buying drivers, and decision processes to inform positioning and messaging.
• Translate long-term strategy into go-to-market and campaign plans with clear objectives and metrics.
• Provide actionable market and competitive intelligence including customer needs, tech trends, regulatory considerations, and competitor strategies.
• Plan, develop, and lead execution of integrated marketing campaigns.
• Partner with commercial and product teams to identify new opportunities and support segment initiatives.
• Develop messaging frameworks and content requirements to articulate ABB's value across the lifecycle.
• Ensure consistent positioning across digital, events, content, and partner channels.
• Represent ABB within industry organizations and participate in events to strengthen market presence.

Skills

Marketing strategy

Market intelligence

Campaign execution

Cross-functional collaboration

Communication skills

Travel readiness

Education

Bachelor's degree in Business/Marketing/Engineering

Tools

MS Office

Job description

ABB Inc. is seeking a Strategic Marketing Manager to lead market-driven growth initiatives for the U.S. semiconductor and pharmaceutical industries. The role defines and activates strategic programs aligned with ABB Electrification, shaping ABB as a trusted technology partner.

You will work across commercial, communications, product, and strategy teams, translating business strategy into impactful marketing execution and storytelling. Remote/Hybrid work model with travel up to 30% within the U.S.