Public Sector Marketing Programs Manager

Tyler Technologies, Inc.; Yarmouth (ME); On-site; USD 95,000 - 135,000; Full time

Job summary

Tyler Technologies, Inc. is seeking a Marketing Programs Manager to drive vertical marketing campaigns and manage all aspects of multi-faceted programs for state and federal markets.

You will lead campaign creation and coordinate with marketing shared services, sales, and division leadership to meet objectives and generate new sales leads. Based in Herndon, VA; Plano, TX; Overland Park, KS; or Yarmouth, ME, the role involves shaping messaging, analyzing ROI, maintaining brand standards, and

Qualifications

• Lead campaign creation and execution of marketing tactics.
• Collaborate with marketing shared services, sales and leadership to meet objectives.
• Manage campaigns for state and federal markets and ensure timely delivery.

Responsibilities

• Manage all aspects of multi-faceted marketing projects and campaigns.
• Determine tactics to meet strategic goals as outlined by leadership.
• Obtain product or service information from internal experts or clients.
• Develop innovative communications across mail, email, web, video, and events.
• Collaborate with brand and campaign management to produce campaigns.
• Analyze metrics and provide ROI reports to leadership.
• Maintain brand standards across marketing projects.
• Ensure messaging drives key messages consistently.
• Oversee marketing staff and guide team development.
• Stay current on industry trends and internal initiatives.

Skills

Campaign management

Marketing strategy

Team leadership

ROI analysis

Content development

Cross-functional collaboration

Tools

Adobe Marketing Cloud

Job description

Tyler Technologies, Inc. is seeking a Marketing Programs Manager to drive vertical marketing campaigns and manage all aspects of multi-faceted programs for state and federal markets.

You will lead campaign creation and coordinate with marketing shared services, sales, and division leadership to meet objectives and generate new sales leads. Based in Herndon, VA; Plano, TX; Overland Park, KS; or Yarmouth, ME, the role involves shaping messaging, analyzing ROI, maintaining brand standards, and