Strategic Market Access Director – Cardiology Launch

Syneos Health, Inc.; Orange (CA); On-site; USD 180,000 - 230,000; Full time

Job summary

Syneos Health in Orange, CA seeks a Strategic Business Director to support a cardiovascular product launch in critical care. This field-based role engages hospitals, IDNs, and GPOs to drive adoption and market access, reporting to the Area Business Director and serving as a key liaison with priority regional accounts.

You will lead cross-functional collaboration with Managed Markets, Medical, HEOR, and contracting, build detailed account profiles, and influence pricing and contracts.

Qualifications

• 10+ years pharmaceutical/biotech experience.
• 7+ years with academic health systems/IDNs/GPOs in Critical Care or Cardiology.
• Strong knowledge of Managed Care coverage and product reimbursement.
• Experience collaborating across marketing, medical, field teams, and market access.
• Understanding of EMR systems, CPOE, and order set development.
• Ability to travel more than 50%.

Responsibilities

• Drive business development and product adoption within key academic institutions, IDNs, and GPOs by targeting prescribers, influencers, and decisionmakers.
• Build and maintain detailed account profiles, including protocol processes, pull through targets, and key influencers.
• Collaborate cross functionally with Managed Markets, Trade, Value Access, Contracting, Medical, HEOR, Marketing.
• Engage pharmacy directors, medical directors, P&T committees, contracting managers, service line directors, and clinical staff to support adoption.
• Work collaboratively with Account Managers, Area Sales Directors, MSLs, and other colleagues.
• Partner with National Account Managers and Managed Markets leadership to communicate contracts, pricing, and other HEOR financial interactions.
• Travel readiness: ability to travel over 50% per year.

Skills

Pharma/biotech experience

Managed care knowledge

Cross-functional collaboration

EMR/CPOE knowledge

Travel >50% willingness

Job description

Syneos Health in Orange, CA seeks a Strategic Business Director to support a cardiovascular product launch in critical care. This field-based role engages hospitals, IDNs, and GPOs to drive adoption and market access, reporting to the Area Business Director and serving as a key liaison with priority regional accounts.

You will lead cross-functional collaboration with Managed Markets, Medical, HEOR, and contracting, build detailed account profiles, and influence pricing and contracts.