Director of Digital Paid Media & Growth

Astound Broadband; Lorida (FL); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

401k

Insurance options

Paid time off

Floating holiday

Holidays

Sick leave

Tuition reimbursement

Employee discount

Job summary

Astound Broadband is seeking a Manager, Digital Paid Media to lead the organization’s paid acquisition strategy across search, social, programmatic, affiliate, and retargeting. You will manage a multi‑million dollar budget and build a high‑performing team, delivering data‑driven growth and marketing efficiency in collaboration with Analytics, eCommerce, and Finance.

The role requires 5–8+ years of paid media leadership, strong testing and attribution skills, and proficiency with GA4, Looker,

Qualifications

• 5–8+ years managing paid media in a high-volume, service-based/subscription, eCommerce, telecommunications, or direct‑to‑consumer business.
• Strong testing, analytics, forecasting, attribution, and performance measurement skills.
• Proficiency with GA4, Looker, Tableau, BigQuery, or similar analytics tools.
• Hands‑on expertise across Google, Microsoft, Meta, programmatic, and affiliate platforms.
• Knowledge of first‑party data, CRM/CDP, audience, and AI‑enabled optimization tools preferred.

Responsibilities

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting.
• Lead, coach, and develop a high-performing paid media team.
• Set priorities, allocate work, and ensure strong campaign execution.
• Manage budgets, pacing, forecasts, and investment shifts across channels and markets.
• Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value.
• Drive testing across platforms, audiences, creative, messaging, placements, and landing pages.
• Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting.
• Define performance metrics and apply MMM and MTA insights to guide investment decisions.
• Apply AI search and content insights to strengthen paid media strategy, targeting, and performance.
• Turn performance data into clear optimization plans and executive reporting.
• Communicate strategies, solutions, and performance insights to senior leadership to influence change, refine priorities, and redesign tactics that improve business outcomes.
• Grow affiliate performance through partner, placement, and offer optimization.
• Evaluate new platforms and partnerships for fit, incrementality, scale, and economics.
• Manage agency and platform partners against clear deliverables and performance expectations.
• Actively support, promote, and advance all aspects of Astound’s Inclusion and Belonging work.

Skills

Paid media

Performance marketing

Team coaching

Analytics

GA4 Looker

Excel

Budget management

Multi-platform

Education

Bachelor's degree

Tools

GA4

Looker

Tableau

BigQuery

Job description

Astound Broadband is seeking a Manager, Digital Paid Media to lead the organization’s paid acquisition strategy across search, social, programmatic, affiliate, and retargeting. You will manage a multi‑million dollar budget and build a high‑performing team, delivering data‑driven growth and marketing efficiency in collaboration with Analytics, eCommerce, and Finance.

The role requires 5–8+ years of paid media leadership, strong testing and attribution skills, and proficiency with GA4, Looker,