Strategic Health & Wellness Campaign Lead

Synchrony; Stamford (CT); Ibrido; USD 90.000 - 155.000; Tempo pieno

Vantaggi offerti da questo lavoro

Flexible work arrangement

Hybrid work model

Career development

Descrizione del lavoro

Synchrony in Stamford, CT seeks a strategic Demand Generation Lead to drive thought leadership and lead campaigns across multiple channels. You will coordinate cross-functional teams, optimize client campaigns, and influence decision-making at senior levels.

The role requires 4+ years in marketing with project management and client-relations experience, plus travel flexibility and Agile experience. A hybrid work model is offered with opportunities to work from home near a Hub or in an office.

Competenze

• Bachelor’s Degree OR in lieu of degree high school diploma/GED and 6+ years of professional experience in sales, marketing, operations in a corporate environment
• A minimum of 4 years of marketing experience to include Project Management and client relationship experience
• Ability and flexibility to travel for business as required

Mansioni

• Serve as a strategic business lead for your line of business, driving thought leadership on demand generation
• Coordinate recommendations and identify process improvements for scalable workflows
• Act as a senior contributor and autonomous, data-driven problem solver
• Leverage campaign strategy to optimize client campaigns and drive key initiatives
• Manage campaign execution across direct mail, email, paid and earned media, and marketplace
• Forge strategic relationships with client teams as a trusted advisor
• Translate industry trends into forward-looking solutions to strengthen competitive position
• Lead cross-functional client marketing meetings and develop execution programs
• Possibly act as Agile team scrum master for client projects
• Serve as liaison with marketing teams for milestones, change control, and omni-channel opportunities
• Establish and lead regular campaign portfolio reviews with client teams
• Plan and forecast channel capacity, prioritize campaigns, and manage workload
• Coordinate marketing incident management and remediation with SMEs and compliance
• Build relationships across key functional areas to support marketing execution
• Perform other duties and special projects as assigned

Conoscenze

Project Management

Client Relationships

Marketing Experience

Agile Methodologies

Leadership

Formazione

Bachelor's Degree

High School Diploma or GED with 6+ years experience

Strumenti

Workfront

Descrizione del lavoro

Synchrony in Stamford, CT seeks a strategic Demand Generation Lead to drive thought leadership and lead campaigns across multiple channels. You will coordinate cross-functional teams, optimize client campaigns, and influence decision-making at senior levels.

The role requires 4+ years in marketing with project management and client-relations experience, plus travel flexibility and Agile experience. A hybrid work model is offered with opportunities to work from home near a Hub or in an office.