Remote Senior Digital Marketing Lead — Demand Gen

Feedinkoo: Remote Jobs; United States; Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive pay

Medical, dental and vision benefits

Matching 401(k)

Generous paid time-off programs

Education reimbursement

Growth potential for your career

Corporate discounts

Job summary

Greenway Health, LLC is seeking a Senior Digital Marketing Specialist to lead digital demand generation and run integrated campaigns that accelerate pipeline growth and brand awareness. You will shape digital strategy, collaborate cross-functionally with marketing and sales, and independently drive online initiatives to advance strategic goals.

The role requires strong leadership, analytical mindset, and hands-on experience with paid media (Google/LinkedIn/RollWorks), SEO, content, and marketing

Qualifications

• Bachelor's degree in Marketing or related discipline.
• 4+ years Digital Marketing and demand generation experience in a B2B environment or agency experience with B2B clients.
• Extensive experience with digital advertising platforms: Google Ads, LinkedIn Ads, RollWorks.
• Experience managing B2B social media profiles; proficiency with Sprout Social and Canva.
• Experience handling marketing budgets and forecasting & reporting results.

Responsibilities

• Develop, implement, and execute digital marketing strategies to drive demand generation and optimize funnel metrics.
• Leverage paid advertising platforms (Google Ads, Microsoft Ads, LinkedIn Ads, RollWorks) to target audiences.
• Manage setup of all digital campaign elements; measure and optimize using dashboards and analytics reports.
• Collaborate cross-functionally on copy, creative, targeting, landing pages, and A/B tests.
• Oversee the company website ensuring SEO readiness and updated content.
• Analyze web metrics to maximize demand generation andROI.

Skills

Digital marketing strategy

Account-based marketing

SEO

Analytics

Social media management

Content creation

Leadership

Education

Bachelor’s degree in Marketing

Tools

Sprout Social

Canva

Google Ads

LinkedIn Ads

RollWorks

Google Analytics

Job description

Greenway Health, LLC is seeking a Senior Digital Marketing Specialist to lead digital demand generation and run integrated campaigns that accelerate pipeline growth and brand awareness. You will shape digital strategy, collaborate cross-functionally with marketing and sales, and independently drive online initiatives to advance strategic goals.

The role requires strong leadership, analytical mindset, and hands-on experience with paid media (Google/LinkedIn/RollWorks), SEO, content, and marketing