Strategic Health & Wellness Campaign Lead

Synchrony; United States; Hybrid; USD 90,000 - 155,000; Full time

Job summary

Synchrony is seeking a strategic Demand Generation leader to drive campaign strategy across multiple channels and align with business objectives in New Accounts, Sales, and Net Income.

You will influence executives, optimize omnichannel execution, and mentor teams while navigating a fast-paced environment and evolving market needs. A strong data-driven mindset and collaboration across marketing, product and analytics are essential.

Qualifications

• Bachelor's Degree OR in lieu of degree high school diploma/GED and 6+ years of professional experience in sales, marketing, operations in a corporate environment
• A minimum of 4 years of marketing experience to include Project Management and client relationship experience
• Ability and flexibility to travel for business as required

Responsibilities

• Serve as a strategic business lead for your line of business, driving thought leadership on behalf of Demand Generation.
• Act as a senior contributor and emerging leader, operating autonomously and accountably with a data-driven approach.
• Leverage campaign strategy & execution expertise to drive optimization & efficiency within client campaigns.
• Manage campaign execution across multiple marketing channels including direct mail, email, paid media, earned media & Marketplace
• Forge strategic relationships with client teams as a trusted advisor and influencer bringing thought leadership and guidance
• Anticipate evolving client and market needs, translating industry trends into forward-looking solutions
• Lead cross functional client marketing meetings and collaborate with functional experts to develop execution program solutions
• The candidate may, at times, act as Agile team scrum master; manage strategic client projects and lead process improvements across all channels
• Serve as liaison with marketing teams for milestone tracking, change control requests, process exceptions, as well as omni channel optimization opportunities
• Establish and lead regular campaign portfolio review operating process with client marketing teams
• Partner with internal teams to plan & forecast channel capacity and workload balancing
• If needed, coordinate client marketing campaign incident management and corrective actions
• Build relationships/networks across key functional areas
• Perform other duties and/or special projects as assigned

Skills

Demand generation

Campaign strategy

Agile

Leadership

Client relationships

Education

Bachelor's degree

High school diploma/GED with 6+ years professional experience

Tools

Workfront

Liveramp

Job description

Synchrony is seeking a strategic Demand Generation leader to drive campaign strategy across multiple channels and align with business objectives in New Accounts, Sales, and Net Income.

You will influence executives, optimize omnichannel execution, and mentor teams while navigating a fast-paced environment and evolving market needs. A strong data-driven mindset and collaboration across marketing, product and analytics are essential.