Lifecycle Marketing Lead, Payer Journeys (Hybrid NYC)

Alma; New York (NY); Ibrido; USD 120.000 - 180.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health, Dental, Vision benefits

401(k) match

Annual no-cost therapy visits

Paid time off and holidays

Parental leave

Professional development support

Employee wellness programs

Descrizione del lavoro

Spring Health is seeking a Growth Marketing Lead to own end-to-end member lifecycle engagement in a hybrid NYC-based role. You will design and optimize multi-channel journeys, personalize automated campaigns, and partner with Product, Data, and Clinical teams to improve activation, retention, and outcomes.

You’ll own a test-and-learn roadmap, drive data-informed decisions, and ensure messaging is empathetic, brand-aligned, and compliant with standards. 6–10+ years in growth marketing are desired.

Competenze

• 6–10+ years in lifecycle, CRM, or growth marketing.
• Experience building and scaling multi-channel automated journeys for a D2C audience.
• Strong familiarity with marketing automation platforms; Iterable preferred.

Mansioni

• Design, execute, and optimize multi-channel marketing strategies (email, SMS, push, in-app) across the member lifecycle.
• Build personalized, automated lifecycle journeys to reduce drop-off and increase care engagement.
• Identify friction points and develop targeted messaging to improve activation and retention.
• Collaborate with Product and Data teams to create timely interventions influencing behavior.
• Own a test-and-learn roadmap to optimize lifecycle campaigns.
• Run A/B and multivariate tests across creative, channels, timing, and segmentation.
• Analyze behavioral data to form hypotheses and improve touchpoint relevance.

Conoscenze

Lifecycle marketing

CRM marketing

Growth marketing

Multi-channel campaigns

Data analytics

Team collaboration

Strumenti

Iterable

Descrizione del lavoro

Spring Health is seeking a Growth Marketing Lead to own end-to-end member lifecycle engagement in a hybrid NYC-based role. You will design and optimize multi-channel journeys, personalize automated campaigns, and partner with Product, Data, and Clinical teams to improve activation, retention, and outcomes.

You’ll own a test-and-learn roadmap, drive data-informed decisions, and ensure messaging is empathetic, brand-aligned, and compliant with standards. 6–10+ years in growth marketing are desired.