Strategic Health & Wellness Campaign Lead

Synchrony Financial; Stamford (CT); Hybrid; USD 90,000 - 155,000; Full time

Job summary

Synchrony Financial seeks a senior Demand Generation leader to drive strategy and execution across multi-channel campaigns. You will guide cross-functional teams, optimize campaigns, and deliver on new accounts, sales and net income targets using a data-driven approach.

The role requires agile practices, executive engagement, and the ability to navigate ambiguity while building scalable processes within a dynamic environment.

Qualifications

• Bachelor's Degree or higher; 6+ years in sales/marketing/operations in corporate setting.

Responsibilities

• Lead strategic business initiatives for Demand Generation.
• Coordinate recommendations, identify process improvements for scalable work.
• Drive campaign strategy across channels: direct mail, email, paid/earned media, Marketplace.
• Forge relationships with client teams as trusted advisor and influencer.
• Lead cross-functional client marketing meetings to achieve objectives in New Accounts, Sales and Net Income.
• Act as Agile scrum master when needed and manage strategic projects.
• Coordinate portfolio reviews with client marketing teams and optimize opportunities.

Skills

Strategic leadership

Demand generation

Campaign management

Cross-functional collaboration

Agile

Data-driven

Client relationship management

Education

Bachelor's Degree

Job description

Synchrony Financial seeks a senior Demand Generation leader to drive strategy and execution across multi-channel campaigns. You will guide cross-functional teams, optimize campaigns, and deliver on new accounts, sales and net income targets using a data-driven approach.

The role requires agile practices, executive engagement, and the ability to navigate ambiguity while building scalable processes within a dynamic environment.