Strategic Demand Gen Lead – Omnichannel Campaigns

Synchrony; Alpharetta (GA); Hybrid; USD 90,000 - 155,000; Full time

Job summary

Synchrony is seeking an experienced Demand Generation leader to drive strategic campaigns across multiple channels, coordinating with client teams and internal experts. You will translate industry trends into forward-looking solutions aligned with long-term business objectives, and act as a trusted advisor across regions.

The role requires a data-driven mindset, autonomy, and the ability to manage complex programs while guiding optimization efforts to maximize net income and growth.

Qualifications

• Bachelor’s Degree OR in lieu of degree high school diploma/GED and 6+ years of professional experience in sales, marketing, operations.
• At least 4 years of marketing experience including Project Management and client relationship experience.
• Ability and flexibility to travel for business as required.

Responsibilities

• Lead strategic campaigns across multiple marketing channels.
• Coordinate cross-functional client meetings and guidance from subject matter experts.
• Act as Agile team Scrum Master when needed to drive projects across channels.
• Develop execution program solutions to achieve strategic client objectives in New Accounts, Sales, and Net Income goals.
• Monitor campaign portfolio and proactively address roadblocks, share best practices.

Skills

Strategic leadership

Campaign strategy

Omnichannel marketing

Data-driven decisions

Education

Bachelor’s Degree

High school diploma/GED + 6+ years experience

Job description

Synchrony is seeking an experienced Demand Generation leader to drive strategic campaigns across multiple channels, coordinating with client teams and internal experts. You will translate industry trends into forward-looking solutions aligned with long-term business objectives, and act as a trusted advisor across regions.

The role requires a data-driven mindset, autonomy, and the ability to manage complex programs while guiding optimization efforts to maximize net income and growth.