Strategic Health & Wellness Campaign Leader

Synchrony; New York (NY); Hybrid; USD 90,000 - 155,000; Full time

Job summary

Synchrony in the United States is seeking a Demand Generation Marketing Leader to drive campaigns across direct mail, email, paid media, earned media and more. You will lead cross-functional client marketing meetings, translate market trends into forward-looking solutions, and partner with internal teams to optimize opportunities and drive net income.

The role requires 4+ years of marketing experience including project management and client relationships, with Agile experience and the ability to

Qualifications

• Bachelor’s Degree or 6+ years of experience in sales, marketing, or operations.
• Minimum 4 years of marketing experience including project management and client relationships.
• Willingness and ability to travel for business as required.

Responsibilities

• Lead omnichannel marketing execution across multiple channels and optimize campaigns.
• Drive strategy discussions with client teams and translate industry trends into solutions.
• Manage cross-functional client marketing meetings and develop program solutions.
• Act as Agile scrum master when needed and coordinate channel initiatives.
• Partner with internal teams to forecast capacity and balance workload to strategic priorities.

Skills

Omnichannel marketing

AI tools

Agile methodologies

Teamwork

Client relationships

Workfront

Communication

Leadership

Mentorship

Education

Bachelor’s degree or equivalent experience

Marketing experience (4+ years)

Tools

Workfront

Job description

Synchrony in the United States is seeking a Demand Generation Marketing Leader to drive campaigns across direct mail, email, paid media, earned media and more. You will lead cross-functional client marketing meetings, translate market trends into forward-looking solutions, and partner with internal teams to optimize opportunities and drive net income.

The role requires 4+ years of marketing experience including project management and client relationships, with Agile experience and the ability to