Health & Wellness Marketing Lead (Remote)

Synchrony; Chicago (IL); Hybrid; USD 90,000 - 155,000; Full time

Job summary

Synchrony is seeking a strategic Demand Generation leader to steer the go-to-market approach for the assigned line of business. You will drive thought leadership, coordinate cross-functional campaigns across direct mail, email, paid media, and marketplace, and translate market trends into scalable programs.

You will manage multi-channel campaigns, build trusted advisor relationships with client teams, mentor junior staff, and lead agile projects with autonomy, ensuring efficiency, governance,

Qualifications

• Bachelor’s Degree OR in lieu of degree high school diploma/GED and 6+ years of professional experience in sales, marketing, operations.
• A minimum of 4 years of marketing experience to include Project Management and client relationship experience.
• Ability and flexibility to travel for business as required.
• Demonstrated experience with tactical omnichannel execution across multiple channels and a general understanding of Paid Media components.
• Agile skill sets, team, process, tools and/or methods experience, a plus.
• Excellent organization, communication & critical thinking skills in a fast-paced environment.

Responsibilities

• Lead strategic client campaigns across Demand Gen channels and coordinate recommendations for scalable solutions.
• Drive thought leadership and translate industry trends into forward-looking programs.
• Manage cross-functional client marketing meetings and optimize opportunities to meet objectives in New Accounts, Sales and Net Income.
• Mentor junior team members and guide internal teams toward best practices.

Skills

Client relationship management

Project management

Agile

Cross-functional collaboration

Strategic thinking

Education

Bachelor’s degree or equivalent

Tools

Workfront

Job description

Synchrony is seeking a strategic Demand Generation leader to steer the go-to-market approach for the assigned line of business. You will drive thought leadership, coordinate cross-functional campaigns across direct mail, email, paid media, and marketplace, and translate market trends into scalable programs.

You will manage multi-channel campaigns, build trusted advisor relationships with client teams, mentor junior staff, and lead agile projects with autonomy, ensuring efficiency, governance,