Senior Health & Wellness Campaign Lead

Synchrony; Olde West Chester (OH); Hybrid; USD 90,000 - 155,000; Full time

Benefits offered by this job

Flexible work arrangement

Hub/office options for in-person work

Job summary

Synchrony is seeking a strategic Demand Generation leader in the United States to drive cross-channel campaigns and program strategy. You will lead initiatives across direct mail, email, paid media, earned media and marketplaces, guiding data-driven decisions and ensuring safety and soundness.

Collaborate with client teams, mentor junior members, and act as Scrum Master when needed to deliver scalable marketing solutions that meet New Accounts, Sales, and Net Income objectives while optimizing

Qualifications

• Bachelor’s Degree or high school diploma/GED with 6+ years in sales, marketing, or operations.
• Minimum 4 years marketing experience including project management and client relationships.
• Ability and flexibility to travel for business.

Responsibilities

• Lead strategic client marketing programs across channels.
• Coordinate cross-functional meetings and develop execution solutions.
• Act as Agile Scrum Master when needed and drive process improvements.
• Build and maintain relationships with client teams and stakeholders.
• Track milestones and manage omni-channel optimization opportunities.

Skills

Omnichannel marketing

Agile/Scrum

Client relationship management

Strategic thinking

Leadership

Education

Bachelor’s Degree or 6+ years experience

Tools

Workfront

AI tools

Job description

Synchrony is seeking a strategic Demand Generation leader in the United States to drive cross-channel campaigns and program strategy. You will lead initiatives across direct mail, email, paid media, earned media and marketplaces, guiding data-driven decisions and ensuring safety and soundness.

Collaborate with client teams, mentor junior members, and act as Scrum Master when needed to deliver scalable marketing solutions that meet New Accounts, Sales, and Net Income objectives while optimizing