VP, Health & Wellness Marketing: Tech & Engagement

Financialnarrative; Costa Mesa (CA); Hybrid; USD 110,000 - 185,000; Full time

Job summary

Synchrony is seeking a senior marketing leader to drive cross-channel integration and adoption of new marketing capabilities, partnering with Marketing, Product, Data/Analytics, and channel owners. The role oversees campaign leadership across channels, go-to-market plans for new services, and a robust promotions/sweepstakes strategy.

We seek an experienced strategist with a track record in MarTech, personalization, and analytics, who can translate complex requirements into actionable roadmaps

Qualifications

• Bachelor's degree or 12+ years in credit card/financial services marketing
• Produces integrated marketing strategies across channels
• LeadsMarTech adoption and capability integration across teams
• Defines KPIs, performance metrics and measurement plans
• Manages and coaches a team of 3+ years
• Ensures compliance and operational rigor across campaigns

Responsibilities

• Lead cross-channel campaigns from strategy through launch and optimization
• Prototype and rollout omni-channel personalization initiatives
• Develop go-to-market plans for new services and capabilities
• Own promotions, sweepstakes, and compliant execution
• Partner on launch strategy with industry leads and measure outcomes
• Ensure legal/compliance controls and documentation standards
• Drive adoption through enablement, training, and playbooks
• Synthesize complex work into clear updates for senior leadership

Skills

Integrated marketing strategy

MarTech adoption

Analytics & KPIs

People management

Executive communication

Change management

Operational rigor

Creative execution

Cross-functional leadership

Travel readiness

Education

Bachelor's degree

Tools

Dynamic Yield

Movable Ink

Job description

Synchrony is seeking a senior marketing leader to drive cross-channel integration and adoption of new marketing capabilities, partnering with Marketing, Product, Data/Analytics, and channel owners. The role oversees campaign leadership across channels, go-to-market plans for new services, and a robust promotions/sweepstakes strategy.

We seek an experienced strategist with a track record in MarTech, personalization, and analytics, who can translate complex requirements into actionable roadmaps