Strategic GM, Home Services Growth & Profitability

2240 Service Experts Heating & AC LLC; Roanoke (VA); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Competitive Pay with incentive opps

Relocation assistance available for a—

Paid Time Off and Company Holiday Pay

Medical, Dental, and Vision Insurance

401(k) Retirement Savings Plan with +1

Life Insurance and disability options

Supplemental benefit programs

World Class Training through Experts U

Career Development opportunities

Minimum Experience: 8+ years

Minimum Education: Bachelor’s Degree

Job summary

Service Experts Heating & AC LLC is seeking a General Manager to lead sales strategy and execution across HVAC, Plumbing, and Electrical services. This strategic leader will drive revenue growth, manage profitability, and ensure ethical, compliant operations while aligning with the company’s business objectives.

The role requires 8+ years of leadership experience in home services, a bachelor’s degree, and proven success in selling, pricing, forecasting, and budgeting.

Qualifications

• Bachelor’s degree in Business, Finance, Marketing, or related field.
• MBA strongly preferred.
• 7–10+ years of progressive sales leadership experience in HVAC, home services, or consumer-focused field services.
• Proven success managing sales operations with revenue, margins, and P&L.
• Advanced financial acumen with forecasting, pricing, cost modeling, and budgeting.
• Strong understanding of compliance frameworks and complaint resolution in regulated environments.
• Excellent leadership with ability to inspire and retain talent in growth settings.
• Proficiency with CRM platforms (Service Titan) and BI tools.
• Strategic, analytical, and executive communication skills.

Responsibilities

• Lead the development and execution of sales strategies that drive top-line growth and profitability.
• Own sales performance, including revenue forecasting, pipeline health, pricing execution, margin protection, and cost of sales.
• Set and manage performance targets, KPIs to drive accountability and productivity.
• Analyze P&L statements, margin trends, and operational data to influence pricing models.
• Develop programs to increase average ticket size, service bundling, close rates, and lead conversions.
• Foster a high-performance, ethical sales culture through coaching and development.
• Partner with field operations, finance, and marketing for alignment on customer experience, labor costing, and ROI.
• Promote CRM adoption, pipeline tracking, and data-driven decisions.
• Monitor and address sales compliance risks with HR, Legal, and Compliance.
• Prepare and review compliance reports and implement corrective actions.
• Support talent acquisition, onboarding, and retention of high-performing sales professionals.

Skills

CRM platforms (Service Titan)

Sales leadership

P&L management

Forecasting & budgeting

Education

Bachelor’s degree in Business, Finance, Marketing, or related field

MBA preferred

Job description

Service Experts Heating & AC LLC is seeking a General Manager to lead sales strategy and execution across HVAC, Plumbing, and Electrical services. This strategic leader will drive revenue growth, manage profitability, and ensure ethical, compliant operations while aligning with the company’s business objectives.

The role requires 8+ years of leadership experience in home services, a bachelor’s degree, and proven success in selling, pricing, forecasting, and budgeting.