Strategic Events Marketing Manager for ABM Growth

InStride; Nevada; On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

401(k) plan with company match

Flexible vacation policy

Paid family leave

Best-in-class health care benefits

Job summary

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. This role will own the strategy and execution of InStride’s event portfolio while partnering closely with Marketing and Sales to ensure events support our go-to-market priorities, engage target accounts and audiences, and contribute to pipeline growth.

You are creative, proactive, analytical, and detail-oriented, with the ability to move seamlessly between strategy and

Qualifications

• 5+ years of B2B marketing with events, integrated campaigns, or ABM programs.
• Experience managing complex in-person, sponsorships, and virtual events end-to-end.
• Experience with CRM, marketing automation, and ABM for targeting and measurement.

Responsibilities

• Own InStride’s integrated event strategy across sponsored events, hosted experiences, in-person programs, virtual events, and webinars.
• Build the business strategy for priority events with objectives, target accounts and personas, and success metrics.
• Plan and execute customer, prospect, executive, and third-party events.
• Own end-to-end event execution including sponsorships, vendors, registration, messaging, booth design, and on-site execution.
• Develop Sales activation strategies for priority events with target accounts and engagement plans.
• Use performance insights to inform future event investments and ROI.
• Maintain the events calendar and portfolio view across campaigns.

Skills

Strategic event marketing

Integrated campaigns

Sales alignment

Event management

Measurement & ROI

Cross-functional leadership

Project management

Tools

CRM

Marketing automation

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. This role will own the strategy and execution of InStride’s event portfolio while partnering closely with Marketing and Sales to ensure events support our go-to-market priorities, engage target accounts and audiences, and contribute to pipeline growth.

You are creative, proactive, analytical, and detail-oriented, with the ability to move seamlessly between strategy and