Strategic B2B Events Marketing Lead

InStride; Alton (IL); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

Step Forward program

401(k) plan with company match

Flexible vacation policy

Paid family leave

Job summary

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. This role will own the strategy and execution of InStride’s event portfolio while partnering with Marketing and Sales to ensure events support go-to-market priorities and pipeline growth.

The ideal candidate combines exceptional event execution with a broader B2B marketing mindset, connecting events to integrated campaigns, ABM, content, digital channels, and Sales

Qualifications

• 5+ years of B2B marketing experience with events/campaigns
• Experience managing complex events (in-person/virtual) end-to-end
• Experience using CRM, marketing automation, and ABM platforms
• Account-based marketing experience strongly preferred
• Creative, analytical, and proactive with continuous improvement mindset

Responsibilities

• Own integrated event strategy across sponsored, hosted, in-person, virtual events and webinars.
• Define objectives, target accounts, personas, and activation plans before execution.
• Plan and execute customer, prospect, executive, and third-party events.
• Manage end-to-end event execution including sponsorships, vendors, registration, messaging, booths, staffing, and budgets.
• Develop Sales activation strategies with Sales/BDR for outreach and follow-up.
• Use performance insights to inform future event investments.
• Maintain the events calendar and portfolio view to align with campaigns.
• Travel may be required.

Skills

Strategic event marketing

Integrated campaigns

Sales alignment

Event management

Measurement & optimization

Cross-functional leadership

Project management

Tools

CRM systems

Marketing automation

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. This role will own the strategy and execution of InStride’s event portfolio while partnering with Marketing and Sales to ensure events support go-to-market priorities and pipeline growth.

The ideal candidate combines exceptional event execution with a broader B2B marketing mindset, connecting events to integrated campaigns, ABM, content, digital channels, and Sales