Strategic B2B Events Marketing Manager

InStride; Central City (CO); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

401(k) match

Flexible vacation

Paid family leave

Healthcare benefits

Step Forward program

Job summary

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing channel. You will own the strategy and execution of InStride’s event portfolio, partnering with Marketing and Sales to support go-to-market priorities, engage target audiences, and drive pipeline growth.

The ideal candidate blends event execution with a broader B2B marketing mindset, connecting events to integrated campaigns, ABM, content, digital channels, and Sales activation for maximum

Qualifications

• 5+ years in B2B marketing with events ownership, integrated campaigns, demand generation, or ABM.
• Experience managing complex in-person and virtual events end-to-end.
• CRM, marketing automation, and/or ABM platforms for targeting, activation, attribution.

Responsibilities

• Own integrated event strategy across sponsored and hosted experiences and webinars.
• Define objectives, target accounts, personas, activation plans, and success metrics.
• Plan and execute customer, prospect, executive, and third-party events.
• Lead end-to-end event execution: sponsorships, contracts, registration, messaging, design, staffing, budgets, timelines.
• Develop Sales activation strategies with target accounts and timely follow-up.
• Use performance insights to adjust future event investments.
• Maintain the events calendar to align with campaigns and priorities.
• Travel may be required.

Skills

Strategic event marketing

Integrated campaign thinking

Sales and account alignment

Event management

Measurement and optimization

Cross-functional leadership

Project management

Tools

CRM platforms

Marketing automation

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing channel. You will own the strategy and execution of InStride’s event portfolio, partnering with Marketing and Sales to support go-to-market priorities, engage target audiences, and drive pipeline growth.

The ideal candidate blends event execution with a broader B2B marketing mindset, connecting events to integrated campaigns, ABM, content, digital channels, and Sales activation for maximum