Strategic B2B Events Growth Manager

InStride; Maryland City (MD); On-site; USD 110,000 - 165,000; Full time

Job summary

InStride seeks an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel, owning the strategy and execution of InStride’s event portfolio while partnering with Marketing and Sales to support go-to-market priorities, engage target accounts, and contribute to pipeline growth.

The ideal candidate combines event execution with a broader B2B marketing mindset, connecting events to campaigns, ABM, content, digital channels, and Sales activation to maximize

Qualifications

• 5+ years of B2B marketing experience with ownership of events and integrated campaigns.
• Experience aligning Marketing, Sales, and BDR teams to drive pipeline through events.
• Proven ability to measure event impact and optimize ROI across channels.

Responsibilities

• Develop and own the integrated event strategy aligned to go-to-market priorities.
• Lead end-to-end event planning, budgeting, sponsorships, and on-site execution.
• Partner with Marketing, Sales, and product to activate content, email, digital, ABM, and social channels.
• Define KPIs, track engagement and pipeline impact, and inform future investments.
• Maintain an annual events calendar and coordinate cross-functional stakeholders.

Skills

B2B marketing

Event management

Campaign planning

ABM

Sales collaboration

Analytics

Tools

CRM

Marketing automation

ABM platforms

Job description

InStride seeks an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel, owning the strategy and execution of InStride’s event portfolio while partnering with Marketing and Sales to support go-to-market priorities, engage target accounts, and contribute to pipeline growth.

The ideal candidate combines event execution with a broader B2B marketing mindset, connecting events to campaigns, ABM, content, digital channels, and Sales activation to maximize