Strategic B2B Events Marketing Manager

InStride; Butlerville (IN); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

401(k) plan with company match

Flexible vacation policy

Paid family leave

Best-in-class health care benefits

Job summary

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. This role will own the strategy and execution of InStride’s event portfolio while partnering closely with Marketing and Sales to ensure events support our go-to-market priorities, engage target accounts and audiences, and contribute to pipeline growth.

The ideal candidate combines exceptional event execution with a broader B2B marketing mindset and will connect events to

Qualifications

• 5+ years of B2B marketing owning events and campaigns.
• Experience with in-person, virtual events, sponsorships, and executive experiences.
• CRM, marketing automation, and/or ABM platforms experience.
• Account-based marketing and target-account activation preferred.
• Creative, analytical, proactive, and results-driven.

Responsibilities

• Own integrated event strategy across sponsored, hosted, in-person, virtual events and webinars.
• Define objectives, target accounts and metrics before execution.
• Plan and execute customer, prospect, executive, and third-party events.
• End-to-end event execution including sponsorships, vendors, registration and on-site.
• Develop Sales activation strategies with Sales/BDR for outreach and follow-up.
• Use performance insights to inform future event investments.
• Maintain the events calendar and portfolio alignment with GTM priorities.
• Travel may be required.

Skills

Strategic event marketing

Integrated campaign thinking

Sales and account alignment

Event management expertise

Measurement and optimization

Cross-functional leadership

Project management

Job description

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. This role will own the strategy and execution of InStride’s event portfolio while partnering closely with Marketing and Sales to ensure events support our go-to-market priorities, engage target accounts and audiences, and contribute to pipeline growth.

The ideal candidate combines exceptional event execution with a broader B2B marketing mindset and will connect events to