Strategic B2B Events & Campaigns Lead

InStride; Williamstown (NJ); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

401(k) plan with company match

Flexible vacation policy

Paid family leave

Best‑in‑class health care benefits

Job summary

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. This role will own the strategy and execution of InStride’s event portfolio while partnering with Marketing and Sales to support go‑to‑market priorities, engage target accounts and audiences, and contribute to pipeline growth.

The ideal candidate combines exceptional event execution with a broader B2B marketing mindset, connects events to integrated campaigns, ABM, content,

Qualifications

• 5+ years of B2B marketing experience with ownership of events.
• Experience managing complex in-person events, sponsorships, or virtual events end-to-end.
• Experience with CRM, marketing automation, and ABM platforms.
• Account-based marketing and target-account activation experience preferred.

Responsibilities

• Own InStride’s integrated event strategy across sponsored events, hosted experiences, in‑person programs, virtual events, and webinars, ensuring investments align with go‑to‑market priorities and business objectives.
• Build the business strategy for priority events, defining objectives, target accounts, personas, and success metrics.
• Plan and execute customer, prospect, executive, and third‑party events that create memorable experiences and advance marketing and commercial objectives.
• Own end‑to‑end event execution, including sponsorships, vendor contracts, registration, messaging, booth design, staffing, budgets, timelines, and on‑site execution.
• Develop Sales activation strategies for priority events in collaboration with Sales and BDR teams.
• Use performance insights to inform future event investments and identify the most impactful formats and activation strategies.
• Maintain InStride’s strategic events calendar and portfolio view to align with campaigns and go‑to‑market priorities.
• Travel may be required.

Skills

Strategic event marketing

Integrated campaign thinking

Sales and account alignment

Event management

Measurement and optimization

Cross‑functional leadership

Project management

Tools

CRM platforms

Marketing automation

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. This role will own the strategy and execution of InStride’s event portfolio while partnering with Marketing and Sales to support go‑to‑market priorities, engage target accounts and audiences, and contribute to pipeline growth.

The ideal candidate combines exceptional event execution with a broader B2B marketing mindset, connects events to integrated campaigns, ABM, content,