Strategic B2B Event Marketing Manager

InStride; Washington (District of Columbia); Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Step Forward program

Flexible vacation policy

Job summary

InStride seeks an experienced Events Marketing Manager to lead InStride's event portfolio as a strategic B2B growth channel. You will own event strategy, execute cross-channel campaigns, and align with Marketing and Sales to drive pipeline and engagement.

You'll connect events to ABM programs, content, digital channels, and Sales activation, delivering measurable ROI. Travel may be required as part of a dynamic, fast-paced environment.

Qualifications

• 5+ years of B2B marketing experience with events, integrated campaigns, field marketing, demand generation or ABM.
• Experience managing complex in-person events, sponsorships, executive experiences, and/or virtual events end-to-end.
• Experience using CRM, marketing automation, and ABM platforms to support targeting, activation, attribution, and measurement.
• Account-based marketing and target-account activation experience preferred.
• Creative, analytical, resourceful with a continuous improvement mindset.

Responsibilities

• Translate business priorities into a strategic event marketing plan engaging priority audiences.
• Activate content, email, digital, ABM, social channels before/during/after events for reach and conversion.
• Partner with Sales for priority accounts, meetings, and engagement to drive pipeline.
• End-to-end event execution: sponsorships, logistics, budgets, staffing, lead tracking, follow-up.
• Define event KPIs and ROI, analyze data to inform future investments.
• Coordinate cross-functional teams and external partners around events.
• Travel may be required.

Skills

B2B marketing

Event management

ABM / account-based marketing

CRM systems

Marketing automation

Tools

CRM systems

Marketing automation

ABM platforms

Job description

InStride seeks an experienced Events Marketing Manager to lead InStride's event portfolio as a strategic B2B growth channel. You will own event strategy, execute cross-channel campaigns, and align with Marketing and Sales to drive pipeline and engagement.

You'll connect events to ABM programs, content, digital channels, and Sales activation, delivering measurable ROI. Travel may be required as part of a dynamic, fast-paced environment.