Enterprise Marketing Strategist - ABM (Remote)

Pearson; Lincoln (NE); Remote; USD 80,000 - 95,000; Full time

Job summary

Pearson is seeking an Advanced Specialist, Marketing Strategy to shape account-based marketing programs for Pearson’s enterprise accounts and partners. You’ll turn strategic priorities into integrated campaigns, guiding executive engagement, thought leadership, events and co-marketing to drive measurable growth.

You’ll collaborate with Client Partners, Strategic Account Teams and Product Marketing to deliver tailored ABM plans across industries, balancing growth with retention and customer

Qualifications

• Bachelor’s degree in marketing, Communications, Business or a related field is desirable.
• Experience in B2B marketing, strategic account marketing, account-based marketing, partner marketing or enterprise marketing.
• Clear evidence of developing marketing plans and translating business objectives into an integrated strategy.
• Experience working with sales, client partners, account teams or customer-success teams.
• Strong collaboration and confidence influencing across a matrixed organisation.
• Executive presence and the ability to support senior customer or partner relationships.
• Ability to connect marketing activity to account engagement, growth or other measurable business outcomes.
• Experience using insight and performance data to shape decisions and recommendations.

Responsibilities

• Develop annual and quarterly marketing strategies for a portfolio of strategic accounts and partners.
• Align marketing plans with account growth, retention, expansion and executive-engagement objectives.
• Design targeted ABM programmes for priority accounts, sectors and buying groups.
• Build executive-engagement plans, including briefings, roundtables, advisory boards, hosted experiences and industry events.
• Partner with Customer Success and Client Partners on value realisation, advocacy, customer stories and growth opportunities.
• Create joint campaigns, content, thought leadership and events with strategic partners.
• Use account insight, engagement data and business priorities to guide investment and optimisation.
• Create executive-level reporting and recommendations on marketing influence and programme effectiveness.

Job description

Pearson is seeking an Advanced Specialist, Marketing Strategy to shape account-based marketing programs for Pearson’s enterprise accounts and partners. You’ll turn strategic priorities into integrated campaigns, guiding executive engagement, thought leadership, events and co-marketing to drive measurable growth.

You’ll collaborate with Client Partners, Strategic Account Teams and Product Marketing to deliver tailored ABM plans across industries, balancing growth with retention and customer