Enterprise ABM & Executive Marketing Strategist (Remote)

Pearson; Cheyenne (WY); Remote; USD 80,000 - 95,000; Full time

Job summary

Pearson Enterprise Learning & Skills seeks an Advanced Specialist in Marketing Strategy to craft strategic account marketing plans for top enterprise accounts and partners, blending ABM, executive engagement, customer growth, and co-marketing to drive measurable business impact.

You’ll collaborate with Client Partners, Strategic Account Teams, Customer Success, Product Marketing and senior leaders to turn priorities into integrated programmes that strengthen relationships and growth

Qualifications

• Bachelor’s degree in marketing, communications, business or related field desirable.
• Experience in B2B marketing, strategic account marketing, ABM, partner marketing, customer marketing or enterprise marketing.
• Proven ability to translate business objectives into integrated marketing strategy.
• Experience collaborating with sales, client partners, account teams or customer-success teams.

Responsibilities

• Develop annual and quarterly marketing strategies for a portfolio of strategic accounts and partners.
• Align marketing plans with account growth, retention, expansion and executive engagement objectives.
• Design targeted ABM programmes for priority accounts, sectors and buying groups.
• Build executive engagement plans, including briefings, roundtables, advisory boards, hosted experiences and industry events.
• Partner with Customer Success and Client Partners on value realization, advocacy, customer stories and growth opportunities.
• Create joint campaigns, content, thought leadership and events with strategic partners.
• Use account insights, engagement data and business priorities to guide investment and optimisation.
• Create executive-level reporting and recommendations on marketing influence and programme effectiveness.

Skills

B2B marketing

Account-based marketing

Strategic account marketing

Partner marketing

Customer marketing

Executive engagement

Education

Bachelor’s degree in Marketing/Communications/Business

Job description

Pearson Enterprise Learning & Skills seeks an Advanced Specialist in Marketing Strategy to craft strategic account marketing plans for top enterprise accounts and partners, blending ABM, executive engagement, customer growth, and co-marketing to drive measurable business impact.

You’ll collaborate with Client Partners, Strategic Account Teams, Customer Success, Product Marketing and senior leaders to turn priorities into integrated programmes that strengthen relationships and growth