Remote Enterprise Marketing Strategist – ABM & Partnerships

Pearson; Topeka (KS); Remote; USD 80,000 - 95,000; Full time

Job summary

Pearson Enterprise Learning & Skills is seeking an Advanced Specialist in Marketing Strategy to turn strategic-account priorities into integrated marketing programmes that drive growth and measurable commercial outcomes.

You will work with Client Partners, Strategic Account Teams and executives to shape plans, align cross-functional efforts and deliver campaigns that influence account engagement and revenue growth across industries.

Qualifications

• Bachelor’s degree in marketing, Communications, Business or related field is desirable.
• Experience in B2B marketing, strategic account marketing, account-based marketing or enterprise marketing.
• Evidence of translating business objectives into integrated marketing strategy.

Responsibilities

• Develop annual and quarterly marketing strategies for strategic accounts and partners.
• Align marketing plans with account growth, retention, expansion and executive engagement objectives.
• Design targeted ABM programmes for priority accounts, sectors and buying groups.
• Build executive-engagement plans, including briefings, roundtables, advisory boards, hosted experiences and industry events.
• Partner with Customer Success and Partner teams on value realization, advocacy, customer stories and growth opportunities.
• Create joint campaigns, content, thought leadership and events with strategic partners.
• Use account insight and engagement data to guide investment and optimisation.
• Create executive-level reporting and recommendations on marketing influence.

Skills

Strategic account marketing

ABM

Executive engagement

Cross-functional collaboration

Data-driven decisions

Education

Bachelor’s degree in marketing/communications/business

Job description

Pearson Enterprise Learning & Skills is seeking an Advanced Specialist in Marketing Strategy to turn strategic-account priorities into integrated marketing programmes that drive growth and measurable commercial outcomes.

You will work with Client Partners, Strategic Account Teams and executives to shape plans, align cross-functional efforts and deliver campaigns that influence account engagement and revenue growth across industries.