Strategic ABM Marketing Lead - Remote

Pearson; Austin (TX); Remote; USD 80,000 - 95,000; Full time

Job summary

Pearson Enterprise Learning & Skills is seeking an Advanced Specialist in Marketing Strategy to turn strategic account priorities into integrated marketing programmes that strengthen relationships and drive measurable business outcomes. The role partners with Client Partners, Strategic Account Teams, Customer Success, Product Marketing, Digital Marketing and executives.

The position is remote in the United States, with potential travel across time zones; salary ranges from $80,000 to $95,000

Qualifications

• Develop annual and quarterly marketing strategies for strategic accounts and partners.
• Align marketing plans with account growth, retention, expansion and executive-engagement objectives.
• Design targeted ABM programmes for priority accounts, sectors and buying groups.
• Build executive-engagement plans, including briefings, roundtables, advisory boards, hosted experiences and industry events.

Responsibilities

• Develop annual and quarterly marketing strategies for strategic accounts and partners.
• Align marketing plans with account growth, retention, expansion and executive-engagement objectives.
• Design targeted ABM programmes for priority accounts, sectors and buying groups.
• Build executive-engagement plans, including briefings, roundtables, advisory boards, hosted experiences and industry events.
• Partner with Customer Success and Client Partners on value realisation, advocacy, customer stories and growth opportunities.
• Create joint campaigns, content, thought leadership and events with strategic partners.
• Use account insight and data to guide investment and optimisation.
• Create executive-level reporting and recommendations on marketing influence and programme effectiveness.

Skills

Account-based marketing

Strategic marketing planning

Executive engagement

Partnership marketing

Education

Bachelor’s degree in marketing or related field

Tools

CRM tooling

Job description

Pearson Enterprise Learning & Skills is seeking an Advanced Specialist in Marketing Strategy to turn strategic account priorities into integrated marketing programmes that strengthen relationships and drive measurable business outcomes. The role partners with Client Partners, Strategic Account Teams, Customer Success, Product Marketing, Digital Marketing and executives.

The position is remote in the United States, with potential travel across time zones; salary ranges from $80,000 to $95,000