EdTech Marketing Manager - Growth & Campaigns

Cengage Group; Little Rock (AR); Hybrid; USD 52,000 - 83,000; Full time

Job summary

Cengage Group is seeking a marketing professional to develop and execute plans that align with our goals. You will work with cross-functional teams to deliver results, analyze market trends, and drive innovative marketing strategies that enhance customer outcomes.

The role emphasizes digital education focus, B2B/B2C campaigns, and strong communication skills to support both internal and external stakeholders.

Qualifications

• BS/BA in Marketing, Communications, Business or related field.
• Ability to manage multiple priorities effectively.
• Strong market analysis and strategy development skills.
• Self-motivated with strong responsiveness.
• Excellent organization and detail orientation.
• Exceptional writing, verbal, and presentation abilities.
• Collaborative mindset with strong interpersonal skills.
• Passion for digital education and positive customer outcomes.
• Experience in both B2B and B2C marketing.
• Ability to lead cross-functional projects.
• Experience optimizing marketing processes and campaigns.

Responsibilities

• Develop and implement marketing plans aligned with company goals.
• Collaborate across teams to deliver results through alignment.
• Analyze market trends and identify strategic opportunities.
• Implement and manage innovative marketing strategies.
• Support communications for internal and external audiences using technology.
• Provide support to the marketing team to help achieve objectives.

Skills

Marketing strategy

Cross-functional collaboration

Market analysis

Digital education focus

B2B and B2C marketing

Multi-priority management

Communication excellence

Presentation skills

Customer outcomes orientation

Project leadership

Campaign optimization

Education

BS/BA in Marketing, Communications, Business or related field

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email service platforms

Microsoft Office Suite

Job description

Cengage Group is seeking a marketing professional to develop and execute plans that align with our goals. You will work with cross-functional teams to deliver results, analyze market trends, and drive innovative marketing strategies that enhance customer outcomes.

The role emphasizes digital education focus, B2B/B2C campaigns, and strong communication skills to support both internal and external stakeholders.