Strategic Distributor Lead - Foodservice Markets (Remote)

The Kraft Heinz Company; Virginia Beach (VA); Remote; USD 78,000 - 97,000; Full time

Job summary

The Kraft Heinz Company is seeking a field sales professional to lead the assigned Virginia Beach–area market in the Foodservice channel. You will drive branded share, profitability, and distributor partnerships while crafting data-driven plans to win with operators.

You’ll manage trade budgets, forecast demand, and collaborate with Sales Ops, Finance, and Supply to deliver JBPs and volume growth. A remote-based role with travel expectations and a company car or car allowance.

Qualifications

• Bachelor’s degree in business, marketing, sales, or a related field.
• 1 to 3 years of sales experience, preferably in foodservice, CPG, or related industry.
• Experience managing distributor relationships and working with foodservice operators is strongly preferred.
• Experience in direct sales, account management, or business development within foodservice or hospitality is beneficial.
• Ability to analyze sales data, market trends, and financial reports to inform decisions.
• Skilled at building and executing sales plans, JBPs, and forecasting demand.
• Strong business acumen to spot high-value opportunities.
• Excellent relationship-building with distributors, brokers, operators, and decision-makers.
• Experience collaborating cross-functionally with marketing, supply chain, finance, and sales ops teams.
• Knowledge of supply chain operations, order-to-cash, and invoice resolution in a foodservice setting.
• Understanding pricing structures, rebates, and contracts in a distributor-based model.
• Proficiency with Microsoft Office (Excel, PowerPoint, Outlook) and CRM tools such as Salesforce.
• Ability to adapt selling strategies to virtual platforms (MS Teams, Zoom, Google Meet, FaceTime, etc.).
• Willingness to travel overnight as needed (frequency varies by territory).

Responsibilities

• Lead the assigned geographic market in the Foodservice Field Sales organization, driving branded market share and profitability in alignment with Kraft Heinz values.
• Develop and implement profitable sales strategies with local distributors, collaborate with brokers and assist operators as needed.
• Build and maintain strong distributor relationships, supporting local events and initiatives.
• Drive penetration of high-priority SKUs, focusing on strategic, branded, and profit-oriented products.
• Identify and manage a pipeline of high-value sales opportunities, collaborating with the Sales Operations Planning team, Finance and Supply.
• Own the bottom-up sales planning process for your territory, crafting data-driven proposals based on customer needs and market insights.
• Manage trade budgets related to distributors, as well as business and travel expenses.
• Support the Sales Ops & Planning team by accurately forecasting product demand and submitting Volume Submission Forms (VSFs) for new and renewed business.
• Establish Joint Business Plans (JBP) with distributors, ensuring regular reviews and execution of agreed-upon actions.
• Support the Order to Cash process by assisting with distributor orders, resolving invoice discrepancies, and managing payment-related issues.

Skills

Sales experience

Distributor relationships

Data analysis

Forecasting demand

Cross-functional collaboration

Travel readiness

CRM knowledge

Pricing & contracts

Virtual selling

Order-to-cash knowledge

Relationship-building

Excel/PowerPoint/Outlook

JBPs forecasting

Education

Bachelor's degree in business, marketing, sales, or related field

Tools

Salesforce

Microsoft Office Suite

Job description

The Kraft Heinz Company is seeking a field sales professional to lead the assigned Virginia Beach–area market in the Foodservice channel. You will drive branded share, profitability, and distributor partnerships while crafting data-driven plans to win with operators.

You’ll manage trade budgets, forecast demand, and collaborate with Sales Ops, Finance, and Supply to deliver JBPs and volume growth. A remote-based role with travel expectations and a company car or car allowance.