Strategic Digital Merchandising Leader — Personalization

Ektello; Plano (TX); On-site; USD 94,000 - 105,000; Full time

Job summary

Ektello is seeking a Digital Merchandising Manager for an onsite W2 contract in Plano, TX. The role focuses on building compelling product storytelling, category merchandising and optimized online experiences across homepage, category pages, PDPs and more.

You will lead promotional campaigns, drive customer journey optimization, and analyze performance to inform actions. Collaboration with marketing, product, UX, and analytics teams is essential to deliver impact.

Qualifications

• Bachelor's degree in Marketing, Business, operations or related field.
• 5+ years experience in ecommerce digital product operations or digital experience management.
• Experience partnering with product, engineering, UX, analytics and marketing teams.
• Strong knowledge of CMS, PIM, product catalog management, search, taxonomy and digital merchandising platforms.
• Proven ability to manage multiple complex initiatives in a fast-paced environment.
• Excellent project management, communication and stakeholder management skills.
• Strong analytical and problem-solving capabilities with experience using data to drive decisions.
• Fluent in Microsoft Word, Excel, and PowerPoint.
• Fluent in JIRA, Confluence, or equivalent project management systems.
• Must be organized and highly detail oriented.
• Ability to use and adopt AI tooling

Responsibilities

• Build and execute digital merchandising strategy aligned to revenue and customer goals.
• Lead campaign planning for major events (Black Friday, Prime-like experiences, holidays).
• Coordinate loyalty and membership programs across lines of business.
• Enhance on-site product discovery, search, filters, and guided selling experiences.
• Monitor KPIs and translate data into optimization opportunities and executive reporting.
• Lead cross-functional meetings and launch readiness reviews.
• Develop standardized digital merchandising workflows and playbooks.
• Drive efficiency through automation and scalable processes.

Skills

Stakeholder mgmt

Process improvement

Product roadmapping

Project management

Communication

Analytics

Education

Bachelor's degree in Marketing/Business/Operations

Tools

CMS

PIM

Product catalog management

Search

Taxonomy

Job description

Ektello is seeking a Digital Merchandising Manager for an onsite W2 contract in Plano, TX. The role focuses on building compelling product storytelling, category merchandising and optimized online experiences across homepage, category pages, PDPs and more.

You will lead promotional campaigns, drive customer journey optimization, and analyze performance to inform actions. Collaboration with marketing, product, UX, and analytics teams is essential to deliver impact.