Marketing Analyst (Digital Merchandising)

Ektello; Plano (TX); On-site; USD 101,000 - 106,000; Full time

Benefits offered by this job

Benefits

Job summary

Ektello seeks a Marketing Analyst (Digital Merchandising) for a 6-month onsite engagement in Plano, TX. You will build and manage merchandising strategies, optimize online experiences, and lead campaigns around major commerce events.

Collaboration with product, UX, and analytics teams is essential to drive revenue and improve conversion. Requirements include a 5+ year track record in ecommerce operations, CMS/PIM expertise, and strong stakeholder management.

Qualifications

• Bachelor's degree in Marketing, Business, Operations, or related field.

Responsibilities

• Build compelling product storytelling and merchandising frameworks.
• Develop category merchandising strategies aligned to revenue, traffic, and customer goals.
• Own online experiences across Homepage, Category pages, PDPs, MLPs, Curated Promotional Experiences and beyond.
• Lead campaigns for major commerce events (Black Friday, Prime-like experiences, Labor Day).
• Align loyalty and membership programs across lines of business with bundles, coupons, and promo code campaigns.
• Design and optimize product discovery tools, such as search, filters, and guided selling.
• Continuously refine recommendation algorithms and sort order based on behavior and priorities.
• Enhance category pages and product groupings to improve discoverability and conversion.
• Execute on-site search, SEO and personalization best practices.
• Monitor KPIs: CTR, Bounce, Site Engagement, AOV, CVR, Revenue.
• Translate data into optimization strategies and business opportunities.
• Analyze campaign effectiveness and shopper behavior.
• Support executive reporting and performance awareness with promo lift data.
• Drive alignment on project priorities and lead reviews for launches.
• Partner with marketing, product, UX, and analytics teams to align merchandising with goals.
• Lead cross-functional projects to implement new merchandising features and enhancements.
• Serve as primary contact for merchandising inquiries and decisions.
• Develop standardized processes for digital merchandising workflows.
• Drive efficiency through automation, documentation, and scalable workflows.
• Create playbooks and best practices for digital merchandising execution.

Skills

Digital Merchandising

Stakeholder Management

Product Road mapping

Process Improvement

Education

Bachelor's degree or higher in Marketing, Business, or related field

Tools

CMS

PIM

Product Catalog Management

Search & Taxonomy

Job description

Title: Marketing Analyst (Digital Merchandising)

Client: Global leader in Technology/ Electronics

Duration: 6 months with HIGH chance for extension or become permanent

Work Location: Plano, TX

Schedule: M-F (Fully Onsite)

Pay rate: $73-76.91/hr w2 + Benefits

Top Skills: Digital Merchandising Stakeholder Management Product Road mapping Process Improvement

Responsibilities

• Build compelling product storytelling and merchandising frameworks
• Develop category merchandising strategies aligned to revenue, traffic, and customer goals.
• Own online experiences across Homepage, Category pages, PDPs, MLPs, Curated Promotional Experiences and beyond
• Develop and oversee execution of digital merchandising strategies supporting key drive period moments
• Lead campaign planning for major commercial events. (Black Friday, Prime-like experiences, Labor Day and other commerce holidays)
• Align loyalty and membership programs across lines of business Bundle and attach campaigns Coordinate initiatives (coupon, promo code experiences, trade in campaigns, gift with purchase programs, financing, etc.)
• Design and optimize product discovery tools, such as search, filters, and guided selling experiences.
• Continuously refine recommendation algorithms and sort order logic based on customer behavior and business priorities.
• Enhance category pages and product groupings to improve discoverability and conversion rates.
• Execute On site search, SEO and personalization best practices
• Monitor and report on KPIs Click through rates, Bounce, Site Engagement, AOV, Attach, CVR, Campaign Revenue, Etc.
• Translate data into optimization strategies and business opportunities.
• Analyze campaign effectiveness and customer shopping behaviors.
• Support executive reporting and performance awareness Utilize data on promotional lift vs operational difficulties to drive efficiencies
• Drive alignment on project priorities, timelines, risks and dependencies Lead recurring cross-functional meetings, QA reviews and launch readiness reviews Proactively identify risks, and develop mitigation plans to ensure successful delivery of launches
• Partner with marketing, product, UX, and analytics teams to align merchandising initiatives with broader business goals.
• Lead cross-functional projects to implement new merchandising features and enhancements.
• Serve as the primary point of contact for merchandising-related inquiries and decisions.
• Develop standardized processes for digital merchandising workflows.
• Drive efficiency improvements through automation, documentation, and scalable workflows.
• Create playbooks and best practices for digital merchandising execution.

Education/Experience (Requirements)

• Bachelors degree or better in Marketing, Business, operations or related field
• 5+ years experience in ecommerce digital product operations or digital experience management
• Experience partnering with product, engineering, UX, analytics and marketing teams
• Strong knowledge of CMS, PIM, product catalog management, search, taxonomy and digital merchandising platforms
• Proven ability to manage multiple complex initiatives in a fast-paced environment
• Excellent project management, communication and stakeholder management skills.
• Strong analytical and problem-solving capabilities with experience using data to drive decisions
• Fluent in Microsoft Word, Excel, and PowerPoint
• Fluent in JIRA, Confluence, or equivalent project management systems
• Must be organized and highly detail oriented
• Ability to use and adopt AI tooling #LI-MK1