Strategic Digital Merchandising Analyst

Ektello; Plano (TX); On-site; USD 101,000 - 106,000; Full time

Benefits offered by this job

Benefits

Job summary

Ektello seeks a Marketing Analyst (Digital Merchandising) for a 6-month onsite engagement in Plano, TX. You will build and manage merchandising strategies, optimize online experiences, and lead campaigns around major commerce events.

Collaboration with product, UX, and analytics teams is essential to drive revenue and improve conversion. Requirements include a 5+ year track record in ecommerce operations, CMS/PIM expertise, and strong stakeholder management.

Qualifications

• Bachelor's degree in Marketing, Business, Operations, or related field.

Responsibilities

• Build compelling product storytelling and merchandising frameworks.
• Develop category merchandising strategies aligned to revenue, traffic, and customer goals.
• Own online experiences across Homepage, Category pages, PDPs, MLPs, Curated Promotional Experiences and beyond.
• Lead campaigns for major commerce events (Black Friday, Prime-like experiences, Labor Day).
• Align loyalty and membership programs across lines of business with bundles, coupons, and promo code campaigns.
• Design and optimize product discovery tools, such as search, filters, and guided selling.
• Continuously refine recommendation algorithms and sort order based on behavior and priorities.
• Enhance category pages and product groupings to improve discoverability and conversion.
• Execute on-site search, SEO and personalization best practices.
• Monitor KPIs: CTR, Bounce, Site Engagement, AOV, CVR, Revenue.
• Translate data into optimization strategies and business opportunities.
• Analyze campaign effectiveness and shopper behavior.
• Support executive reporting and performance awareness with promo lift data.
• Drive alignment on project priorities and lead reviews for launches.
• Partner with marketing, product, UX, and analytics teams to align merchandising with goals.
• Lead cross-functional projects to implement new merchandising features and enhancements.
• Serve as primary contact for merchandising inquiries and decisions.
• Develop standardized processes for digital merchandising workflows.
• Drive efficiency through automation, documentation, and scalable workflows.
• Create playbooks and best practices for digital merchandising execution.

Skills

Digital Merchandising

Stakeholder Management

Product Road mapping

Process Improvement

Education

Bachelor's degree or higher in Marketing, Business, or related field

Tools

CMS

PIM

Product Catalog Management

Search & Taxonomy

Job description

Ektello seeks a Marketing Analyst (Digital Merchandising) for a 6-month onsite engagement in Plano, TX. You will build and manage merchandising strategies, optimize online experiences, and lead campaigns around major commerce events.

Collaboration with product, UX, and analytics teams is essential to drive revenue and improve conversion. Requirements include a 5+ year track record in ecommerce operations, CMS/PIM expertise, and strong stakeholder management.