Senior Digital Experience Merchandising Lead

Friendsofkerhonkson; Atlanta (GA); On-site; USD 80,000 - 120,000; Full time

Job summary

Inspire is seeking a Digital Experience Merchandising Associate Manager in Atlanta to shape how guests engage with our brand across email, web, and app. You will blend storytelling, data, and strategy to drive digital transactions and loyalty growth, reporting to the Senior Manager of Experience Merchandising.

The role requires 3+ years in digital marketing or ecommerce merchandising, onsite work four days per week, and collaboration with CRM teams to personalize experiences across omnichannel

Qualifications

• 4 yr degree in marketing, business, digital media, or related field.
• 3+ years of digital marketing, CRM, or ecommerce merchandising experience.
• Strong understanding of omnichannel journeys and content strategy.
• Experience managing campaigns across email, push, SMS, web, and app.
• Comfort collaborating with data, analytics, and product teams.
• Excellent project management and communication skills.
• Ability to think strategically and execute tactically in a fast-paced environment.
• Experience with enterprise CRM or marketing automation platforms.
• Travel up to 10%.

Responsibilities

• Support the digital content strategy and execution across email, push, SMS, web, and app to drive sales and engagement.
• Develop and manage digital merchandising calendars aligned with brand campaigns, loyalty initiatives, and new product launches.
• Ensure consistent and compelling storytelling across all digital channels to support both short-term transactions and long-term CLV.
• Partner with creative to develop assets that enhance the guest journey and reflect the brand voice.
• Monitor key metrics (acquisition, CTR, conversion rate, average check, loyalty engagement) and make data-driven recommendations.
• Conduct A/B tests to continually improve content, offers, and placements across digital channels.
• Partner with analytics to deliver post-campaign readouts and actionable insights.
• Work closely with cross-functional teams, including brand marketing, integrated marketing, analytics, IT, and product teams to align with brand campaigns, use performance data and audience insights to refine digital experiences and optimize content across channels.
• Collaborate with the CRM enterprise team to define segmentation, targeting, and personalization strategies that increase conversion and loyalty participation.
• Project manage the creative team to ensure deliverables, specs, and timelines are met including brief development and content execution.
• Provide regular updates to the Senior Manager on project progress, challenges, and results.
• Continuous Improvement: Participate in test-and-learn initiatives to optimize owned strategies and performance.
• Stay informed about industry trends and competitor activities to identify potential opportunities for improvement.

Skills

Digital marketing

CRM systems

Ecommerce merchandising

Project management

Data analytics

A/B testing

Cross-functional collaboration

Communication skills

Education

4 year degree in marketing, business, digital media, or related field

Tools

Marketing automation platforms

CRM platforms (e.g., Salesforce)

Job description

Inspire is seeking a Digital Experience Merchandising Associate Manager in Atlanta to shape how guests engage with our brand across email, web, and app. You will blend storytelling, data, and strategy to drive digital transactions and loyalty growth, reporting to the Senior Manager of Experience Merchandising.

The role requires 3+ years in digital marketing or ecommerce merchandising, onsite work four days per week, and collaboration with CRM teams to personalize experiences across omnichannel