Senior Digital Merchandising Manager

Ektello; Plano (TX); In loco; USD 94.000 - 105.000; Tempo pieno

Descrizione del lavoro

Ektello is seeking a Digital Merchandising Manager for an onsite W2 contract in Plano, TX. The role focuses on building compelling product storytelling, category merchandising and optimized online experiences across homepage, category pages, PDPs and more.

You will lead promotional campaigns, drive customer journey optimization, and analyze performance to inform actions. Collaboration with marketing, product, UX, and analytics teams is essential to deliver impact.

Competenze

• Bachelor's degree in Marketing, Business, operations or related field.
• 5+ years experience in ecommerce digital product operations or digital experience management.
• Experience partnering with product, engineering, UX, analytics and marketing teams.
• Strong knowledge of CMS, PIM, product catalog management, search, taxonomy and digital merchandising platforms.
• Proven ability to manage multiple complex initiatives in a fast-paced environment.
• Excellent project management, communication and stakeholder management skills.
• Strong analytical and problem-solving capabilities with experience using data to drive decisions.
• Fluent in Microsoft Word, Excel, and PowerPoint.
• Fluent in JIRA, Confluence, or equivalent project management systems.
• Must be organized and highly detail oriented.
• Ability to use and adopt AI tooling

Mansioni

• Build and execute digital merchandising strategy aligned to revenue and customer goals.
• Lead campaign planning for major events (Black Friday, Prime-like experiences, holidays).
• Coordinate loyalty and membership programs across lines of business.
• Enhance on-site product discovery, search, filters, and guided selling experiences.
• Monitor KPIs and translate data into optimization opportunities and executive reporting.
• Lead cross-functional meetings and launch readiness reviews.
• Develop standardized digital merchandising workflows and playbooks.
• Drive efficiency through automation and scalable processes.

Conoscenze

Stakeholder mgmt

Process improvement

Product roadmapping

Project management

Communication

Analytics

Formazione

Bachelor's degree in Marketing/Business/Operations

Strumenti

CMS

PIM

Product catalog management

Search

Taxonomy

Descrizione del lavoro

Digital Merchandising Manager

W2 contract min of 6 months ONSITE out of Plano, TX Target $68-76/hr

Digital Merchandising Strategy

• Build compelling product storytelling and merchandising frameworks
• Develop category merchandising strategies aligned to revenue, traffic, and customer goals.
• Own online experiences across: Homepage, Category pages, PDPs, MLPs, Curated Promotional Experiences and beyond

Promotional & Campaign Management

• Develop and oversee execution of digital merchandising strategies supporting key drive period moments
• Lead campaign planning for major commercial events. (Black Friday, Prime-like experiences, Labor Day and other commerce holidays)
• Align loyalty and membership programs across lines of business
• Bundle and attach campaigns
• Coordinate initiatives (coupon, promo code experiences, trade in campaigns, gift with purchase programs, financing, etc.)

Customer Journey Optimization

• Design and optimize product discovery tools, such as search, filters, and guided selling experiences.
• Continuously refine recommendation algorithms and sort order logic based on customer behavior and business priorities.
• Enhance category pages and product groupings to improve discoverability and conversion rates.
• Execute On site search, SEO and personalization best practices

Performance Management & Analytics

• Monitor and report on KPIs: Click through rates, Bounce, Site Engagement, AOV, Attach, CVR, Campaign Revenue, Etc.
• Translate data into optimization strategies and business opportunities.
• Analyze campaign effectiveness and customer shopping behaviors.
• Support executive reporting and performance awareness.
• Utilize data on promotional lift vs operational difficulties to drive efficiencies

Cross Functional Leadership

• Drive alignment on project priorities, timelines, risks and dependencies
• Lead recurring cross-functional meetings, QA reviews and launch readiness reviews
• Proactively identify risks, and develop mitigation plans to ensure successful delivery of launches
• Partner with marketing, product, UX, and analytics teams to align merchandising initiatives with broader business goals.
• Lead cross-functional projects to implement new merchandising features and enhancements.
• Serve as the primary point of contact for merchandising-related inquiries and decisions.

Operational Excellence

• Develop standardized processes for digital merchandising workflows.
• Drive efficiency improvements through automation, documentation, and scalable workflows.
• Create playbooks and best practices for digital merchandising execution.

QUALIFICATIONS

• Top skills: Stakeholder Management, Process Improvement, Product Road mapping
• Bachelors degree or better in Marketing, Business, operations or related field
• 5+ years experience in ecommerce digital product operations or digital experience management
• Experience partnering with product, engineering, UX, analytics and marketing teams
• Strong knowledge of CMS, PIM, product catalog management, search, taxonomy and digital merchandising platforms
• Proven ability to manage multiple complex initiatives in a fast-paced environment
• Excellent project management, communication and stakeholder management skills.
• Strong analytical and problem-solving capabilities with experience using data to drive decisions
• Fluent in Microsoft Word, Excel, and PowerPoint
• Fluent in JIRA, Confluence, or equivalent project management systems
• Must be organized and highly detail oriented
• Ability to use and adopt AI tooling #LI-KB1