Strategic Digital Investment Lead

Publicis Groupe; New York (NY); On-site; USD 97,000 - 156,000; Full time

Job summary

Publicis Groupe's PLUS+ unit seeks an Associate Director, Digital Investment to lead investment strategy across digital media. You will manage a team, guide media partners, and ensure campaigns deliver against client objectives. Strong digital experience and leadership are required for success in a fast-paced, high-impact environment.

You’ll collaborate with analytics and strategy teams, drive optimization, and lead reporting to clients, supporting growth for PepsiCo brands on a global scale.

Qualifications

• BA/BS in Marketing, Advertising or related field
• 6+ years’ media agency experience
• 2+ years management experience in digital investment
• Experience buying and planning for digital
• Strong digital background incl. DSPs, DMPs, Mobile, OLV, data and analytics, etc.
• Knowledge of digital planning and activation tools (e.g., ComScore, PRISMA, DoubleClick)
• Experience with billing and reconciliation process
• Proven ability to foster cross-functional teamwork across orgs
• Track record of building successful client relationships
• Demonstrated ability to think strategically
• Strong presentation, written and verbal communication skills
• Self-starter who thrives in a fast-paced, team-oriented environment

Responsibilities

• Drive strategic agenda for investment across digital, social, print, OOH, and emerging media channels
• Leverage marketplace knowledge to identify high-value media opportunities
• Elevate partner recommendations to ensure objective delivery
• Set brand guidelines and guide strategic buyers on campaigns
• Pursue new vendors/partners; issue Partner POVs
• Attend client media briefings; contribute to media strategy and budgets
• Oversee media plan presentations and execution within budget/timing
• Lead optimization of digital campaigns and troubleshoot delivery
• Collaborate with Analytics on weekly reports and post-campaign analyses
• Oversee site invoices and media reconciliations
• Deliver results to strengthen client relationships and growth

Skills

Strategic thinking

Client relationships

Cross-functional teamwork

Communication skills

Digital investment

Education

BA/BS in Marketing or Advertising

Tools

ComScore

PRISMA

DoubleClick

Job description

Publicis Groupe's PLUS+ unit seeks an Associate Director, Digital Investment to lead investment strategy across digital media. You will manage a team, guide media partners, and ensure campaigns deliver against client objectives. Strong digital experience and leadership are required for success in a fast-paced, high-impact environment.

You’ll collaborate with analytics and strategy teams, drive optimization, and lead reporting to clients, supporting growth for PepsiCo brands on a global scale.