Senior Programmatic Strategy & Tech Lead

Publicis Groupe; New York (NY); On-site; USD 97,000 - 156,000; Full time

Job summary

PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale.

This Associate Director position requires a highly motivated, technical savvy, detail orientated, and

Qualifications

• 5+ years Digital operations and media technology experience.
• Strong background in interactive work: DSPs, DMPs, Mobile innovations, OLV cross screen, data and analytics.
• Experience using or launching data, attribution or programmatic tools.
• Track record of building successful client relationships.
• Strong presentation skills.
• Demonstrated ability to think strategically.

Responsibilities

• Help clients launch DMP, Attribution, TMS and other data and audience based technology solutions across display, video, social, mobile and all offline media
• Write and deliver technical strategies and POV’s as well as oversee the translation of these strategies into the final audience recommendations/plans
• Evaluate and select strategic solutions on behalf of select clients such as DMP’s, Attribution and TMS tools
• Build, maintain and grow client relationships and client business
• Analyze client’s audience strategies and work with strategy and activation groups to lead business case development
• Build and maintain relationships with data and technology vendors and internal agency counterparts
• Responsible for the creation of education materials that keep the entire agency up to speed on marketplace tools and various technologies as they continue to innovate and iterate
• Command a comprehensive understanding of marketing communications which can be effectively translated into developing audience goals, objectives, and strategies
• Motivate and manage Precision’s technology team in the creation, development and execution of programmatic and general media activations, solutions and tactics
• Facilitate team building through collaborative management style, open communication and focused project management to assure that assignments are executed in a timely manner
• Ensure team delivers upon objectives within budget and time parameters
• Support VP/SVP in managing account profitability; identify, assess, and implement strategic organizational capabilities and partner initiatives in a profitable manner
• Demonstrate a deep technical understanding as well as problem solving and intervention when necessary

Skills

Digital operations

Media technology

DSPs

DMPs

Mobile innovations

Data analytics

Strategic thinking

Presentation skills

Self-starter

Cross-functional teamwork

Job description

PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale.

This Associate Director position requires a highly motivated, technical savvy, detail orientated, and