Strategic Media Director — Associate Level

Publicis Groupe; New York (NY); On-site; USD 107,000 - 171,000; Full time

Job summary

Publicis Groupe, via PLUS+ by Publicis, seeks an Associate Media Director, Strategy to lead day-to-day media planning and strategy for a high-profile account. You will guide a team, coordinate with strategy, media, analytics and activation, and report to senior leadership.

You will build integrated campaigns, manage KPIs, mentor junior staff, and drive growth for iconic brands in a fast-paced, global model.

Qualifications

• Bachelor's degree in Marketing, Advertising or related field.
• 6+ years of media planning experience.
• 2+ years of experience managing junior staff.
• Agency experience preferred.
• Strong data interpretation and communication skills.
• Ability to lead cross-functional teams and manage multiple projects.

Responsibilities

• Implement marketing strategies and lead day-to-day planning across campaigns.
• Develop planning objectives aligned with client goals.
• Lead cross-team collaboration to define and execute campaigns.
• Grow client relationships by understanding business issues.
• Monitor media performance and KPIs to assess objective achievement.
• Supervise and mentor junior staff and manage workloads.
• Oversee client set up, billing and administrative functions.
• Manage projects, resources, and stakeholders.

Skills

Strategic thinking

Leadership

Communication

Analytical skills

Education

BA/BS in Marketing or Advertising

Tools

Microsoft Suite

Nielsen Suite

Kantar

IMS

Flowchart Software

R/F & Optimization Software

Social Tracking tools

comScore

Prisma

Mbox

MRI/GfK

GWI

Job description

Publicis Groupe, via PLUS+ by Publicis, seeks an Associate Media Director, Strategy to lead day-to-day media planning and strategy for a high-profile account. You will guide a team, coordinate with strategy, media, analytics and activation, and report to senior leadership.

You will build integrated campaigns, manage KPIs, mentor junior staff, and drive growth for iconic brands in a fast-paced, global model.