Senior Content & Digital Campaign Strategist

Zenith; New York (NY); On-site; USD 66,000 - 102,000; Full time

Job summary

Publicis Groupe’s PLUS+ unit is building a global content and digital partnerships team to drive strategic campaigns for PepsiCo brands. The Sr.

Planner will manage day-to-day execution, activate content/digital plans, and collaborate with strategy, analytics, and operations to deliver integrated campaigns and insights. The role requires 1.5+ years in media planning/strategy/digital investment with agency experience preferred, and offers a path to impact a global model launch across brands like

Qualifications

• 1.5+ years of experience in media planning/strategy/digital investment/content marketing/content experience.
• Agency experience highly preferred.
• Experience with Prisma, Lumina, Wrike, Comscore, JIRA, DCM, DoubleVerify, Salesforce, MP, Amazon Attribution.
• Content investment tools like Infegy, MRI, Scarborough, eMarketer, MOAT, Fluency.

Responsibilities

• Plan, implement, and execute integrated campaigns across content and digital.
• Present media recommendations and campaign results to clients.
• Draw actionable insights from syndicated data and past performance.
• Manage day-to-day planning, research, trafficking, reporting, analytics and billing with assistant support.
• Draft consideration sets and RFPs; evaluate vendor proposals for best value.
• Build media plans and recommendations with senior input; QA campaigns pre/post launch.
• Review IMO and develop insights to outline performance and optimizations.
• Oversee billing; support the assistant negotiator/planner.
• Manage buys, makegoods, and added-value negotiations with the AD.
• Develop strong client relationships and demonstrate brand/content/digital expertise.
• Provide accountability for seamless executions; craft POVs on opportunities.
• Coordinate with Content and Digital partners; train junior staff.

Skills

Media planning

Strategy

Digital investment

Content marketing

Content experience

Tools

Prisma

Lumina

Wrike

Comscore

JIRA

DCM

DoubleVerify

Salesforce

MP

Amazon Attribution

Infegy

MRI

Scarborough

eMarketer

MOAT

Fluency

Job description

Publicis Groupe’s PLUS+ unit is building a global content and digital partnerships team to drive strategic campaigns for PepsiCo brands. The Sr.

Planner will manage day-to-day execution, activate content/digital plans, and collaborate with strategy, analytics, and operations to deliver integrated campaigns and insights. The role requires 1.5+ years in media planning/strategy/digital investment with agency experience preferred, and offers a path to impact a global model launch across brands like