Associate Director, Digital Investment (CPG Client)

Publicis Groupe; New York (NY); On-site; USD 97,000 - 156,000; Full time

Job summary

Publicis Groupe's PLUS+ unit seeks an Associate Director, Digital Investment to lead investment strategy across digital media. You will manage a team, guide media partners, and ensure campaigns deliver against client objectives. Strong digital experience and leadership are required for success in a fast-paced, high-impact environment.

You’ll collaborate with analytics and strategy teams, drive optimization, and lead reporting to clients, supporting growth for PepsiCo brands on a global scale.

Qualifications

• BA/BS in Marketing, Advertising or related field
• 6+ years’ media agency experience
• 2+ years management experience in digital investment
• Experience buying and planning for digital
• Strong digital background incl. DSPs, DMPs, Mobile, OLV, data and analytics, etc.
• Knowledge of digital planning and activation tools (e.g., ComScore, PRISMA, DoubleClick)
• Experience with billing and reconciliation process
• Proven ability to foster cross-functional teamwork across orgs
• Track record of building successful client relationships
• Demonstrated ability to think strategically
• Strong presentation, written and verbal communication skills
• Self-starter who thrives in a fast-paced, team-oriented environment

Responsibilities

• Drive strategic agenda for investment across digital, social, print, OOH, and emerging media channels
• Leverage marketplace knowledge to identify high-value media opportunities
• Elevate partner recommendations to ensure objective delivery
• Set brand guidelines and guide strategic buyers on campaigns
• Pursue new vendors/partners; issue Partner POVs
• Attend client media briefings; contribute to media strategy and budgets
• Oversee media plan presentations and execution within budget/timing
• Lead optimization of digital campaigns and troubleshoot delivery
• Collaborate with Analytics on weekly reports and post-campaign analyses
• Oversee site invoices and media reconciliations
• Deliver results to strengthen client relationships and growth

Skills

Strategic thinking

Client relationships

Cross-functional teamwork

Communication skills

Digital investment

Education

BA/BS in Marketing or Advertising

Tools

ComScore

PRISMA

DoubleClick

Job description

Company description

PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Cheetos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale.

This is a unique opportunity to join a team being built from the ground up and help shape the future of marketing for one of the world's most recognized consumer brands. Team members work alongside industry-leading experts across strategy, media, commerce, analytics, data, technology, and operations while contributing to a first-of-its-kind global model launch.

If you're energized by innovation, transformation, and the chance to make a visible impact on a global business, PLUS+ offers an opportunity unlike any other in the industry.

Overview

The Associate Director, Digital Investment is responsible for cultivating team, client and marketplace relationships and ensuring effective investment allocation across digital. This role will manage several Negotiators and report into the Director/Vice President of Digital Investment.

Responsibilities

• Drive the strategic agenda as it relates to investment across digital, social, print, OOH, custom content programs, and emerging media channels
• Leverage marketplace knowledge to deliver high-value media opportunities with compelling value proposition and competitive advantage
• Direct and elevate recommendations from media partners/publishers to ensure delivery against objectives.
• Establish brand guidelines and guide strategic buyers to implement best in class campaigns
• Continuously pursue new vendors/partners to assess benefit, value, and applicability; issue Partner POVs
• Attend all client media briefings and actively contribute to the development of media strategies; partner with strategy team on tactical presentations, recommendations, and budget allocations
• Attend all media plan presentations and oversee the execution of the media buy; ensure seamless execution against stated objectives, within budget and timing parameters
• Oversee positioning, make goods, and contributed
• Lead optimization efforts for digital campaigns; troubleshoot ad delivery and ad performance
• Partner with Analytics on weekly reporting and pacing reports; deliver and present Post Campaign Analyses with clear recommendations for future campaign optimizations
• Oversee site invoices and media reconciliations; ensure accurate and timely vendor payment
• Deliver results to build the client relationship and grow the client’s business

Qualifications

• B.A. or B.S. in Marketing, Advertising or related field
• 6+ years’ media agency experience
• 2+ years management experience in digital investment
• Experience buying and planning for digital
• Strong digital background inclusive of DSPs, DMPs, Mobile, OLV, data and analytics, etc.
• Solid understanding of digital planning and activation tools (e.g., ComScore, PRISMA, Doubleclick)
• Strong experience with the billing and reconciliation process
• Proven ability to foster strong cross-functional teamwork, getting results across an organization
• Track record of building successful client relationships
• Demonstrated ability to think strategically
• Strong presentation, written and verbal communication skills
• Must be a self-starter who works well in a fast-paced, team-oriented environment

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

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Compensation

USD $97,375.00 - USD $155,961.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/12/2026.