Senior VP, Strategy & Growth for Global CPG Brands

Publicis Groupe; New York, Dallas (NY, TX); Hybride; USD 180 000 - 300 000; Plein temps

Résumé du poste

Publicis Groupe, leading the PLUS+ media model for PepsiCo, seeks a Senior Vice President, Strategy to oversee all media planning and strategy for a high-profile client. You will lead a team, shape integrated media plans, and drive innovation across channels while balancing client and agency needs.

The role requires guiding long-range strategy, managing budgets, and fostering collaboration with US and global stakeholders. Prior experience in OTT/streaming and cross-channel campaigns is essential.

Qualifications

• 12+ years of media planning experience.
• 5+ years in a management capacity.
• Agency experience highly preferred.
• Superior client service experience with proven ability to manage workflow of each media campaign.
• Strong grasp of the streaming ecosystem and OTT platforms; ability to influence transformational story for client’s LOB(s).
• Experience with integrated, multi-media marketing projects with emphasis on OTT/streaming space.

Responsabilités

• Serves as primary senior lead on client’s business and oversees all aspects of the assigned LOB(s).
• Responsible for holistic account oversight and developing, implementing and executing strategy to advance client’s business.
• Brings thought-leadership and new perspective with deep understanding of omni-channel customer experience and ability to manage downstream, cross-channel campaign executions.
• Demonstrates success in building/leading a scaled brand strategy, planning, and research capability in an agency environment with breakthrough innovation.
• Directs the long-range planning and development of campaigns to ensure best use of organizational resources.
• Drive best in class insight, data-informed strategy, and innovation.
• Participates in new business efforts including development of new business opportunities.

Connaissances

Media planning

Management

Strategic thinking

Team leadership

Client service

Budgeting

Formation

Bachelor’s degree in Marketing/Advertising

Outils

Microsoft Suite

Nielsen Suite

Kantar

IMS

Flowchart Software

R/F and Optimization Software

Social Tracking tools

comScore

Prisma

MRI/GfK

Description du poste

Publicis Groupe, leading the PLUS+ media model for PepsiCo, seeks a Senior Vice President, Strategy to oversee all media planning and strategy for a high-profile client. You will lead a team, shape integrated media plans, and drive innovation across channels while balancing client and agency needs.

The role requires guiding long-range strategy, managing budgets, and fostering collaboration with US and global stakeholders. Prior experience in OTT/streaming and cross-channel campaigns is essential.