Strategic Digital Content & SEO Lead

Flowers Foods; Maryland City (MD); On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Health and medical benefits

401(k) Retirement savings plan

Professional growth and leadership培训

Paid vacation, holidays, and parental留

Job summary

Flowers Foods, a leading U.S. bakery company, seeks a Digital Content Marketing Manager to lead the digital content strategy across brand websites, retailer platforms, and AI-powered search.

You will own SEO/AEO, content standards, and the content roadmap, partnering with brand, ecommerce, technology, regulatory, and agency teams to deliver high-impact content. You will drive KPIs, manage agency relationships, and oversee content workflows to improve discoverability, engagement, and conversion,

Qualifications

• 7–10 years in digital marketing, ecommerce, or related fields.
• Experience setting strategy and KPIs; translating insights to actions.
• Experience leading agencies and cross-functional stakeholders.
• Strong SEO, content optimization, and analytics knowledge.
• Familiarity with digital shelf tools and reviews platforms.
• Excellent project management and executive communication.

Responsibilities

• Owns and executes the enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences.
• Leads Flowers Foods’ SEO, AEO, and AI Visibility strategy and execution, including roadmaps and performance reporting.
• Manages relationships with SEO/AEO agencies, Profound, Profitero, Bazaarvoice, Destini, and other partners.
• Defines and governs digital content standards, including product copy, SEO/AEO copywriting, and metadata.
• Leads creation and optimization of new content and retailer-specific content to improve discoverability and conversion.
• Owns website content workflows and optimization priorities with brand teams.

Skills

Digital marketing

Ecommerce

Content strategy

SEO

Digital analytics

Project management

Education

Bachelor’s degree in Marketing

Tools

Profound

Profitero

Bazaarvoice

Destini

Syndigo

Job description

Flowers Foods, a leading U.S. bakery company, seeks a Digital Content Marketing Manager to lead the digital content strategy across brand websites, retailer platforms, and AI-powered search.

You will own SEO/AEO, content standards, and the content roadmap, partnering with brand, ecommerce, technology, regulatory, and agency teams to deliver high-impact content. You will drive KPIs, manage agency relationships, and oversee content workflows to improve discoverability, engagement, and conversion,