Senior Digital Content & SEO Strategy Lead

Flowers Foods; Philadelphia (Philadelphia County); Presencial; USD 110 000 - 150 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Comprehensive health and medical benefi

401(k) Retirement savings plan

Professional growth and leadership培训

Paid vacation, holidays, and parental/

Resumo da oferta

Flowers Foods seeks a Digital Content Marketing Manager to lead the digital content strategy across brand websites, retailer platforms, and the digital shelf. You will own SEO/AEO and AI Visibility, set content standards, and partner with brand, e‑commerce, technology, regulatory, legal, and agency teams to improve discoverability and conversion.

You will establish KPIs, manage content workflows, and oversee ratings and reviews, collaborating with agencies and platforms to optimize performance

Qualificações

• 7–10 years of experience in digital marketing, ecommerce, content strategy, SEO, digital shelf, website optimisation, or related fields.

Responsabilidades

• Lead the enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences.
• Drive SEO, AEO, and AI Visibility strategy and execution; manage agency direction and performance reporting.
• Define and govern digital content standards including product copy, SEO writeups, image and metadata.
• Oversee creation/optimisation of product content and retailer-specific content for discoverability and conversion.
• Own website content workflows, timelines, and approvals with cross-functional teams.
• Set KPIs; monitor performance with Profound, Profitero, and other analytics tools; guide content strategy.
• Monitor trends in SEO, AI search, and digital shelf; translate opportunities into scalable standards.
• Provide strategic oversight to DAM/PIM governance and content operations.

Conhecimentos

SEO/AEO

AI Visibility

Content strategy

Digital marketing

Ecommerce

Content optimization

Digital shelf analytics

Project management

Analytics

Executive reporting

Formação académica

Bachelor's degree in marketing or related field

Ferramentas

Profound

Profitero

Bazaarvoice

Descrição da oferta de emprego

Flowers Foods seeks a Digital Content Marketing Manager to lead the digital content strategy across brand websites, retailer platforms, and the digital shelf. You will own SEO/AEO and AI Visibility, set content standards, and partner with brand, e‑commerce, technology, regulatory, legal, and agency teams to improve discoverability and conversion.

You will establish KPIs, manage content workflows, and oversee ratings and reviews, collaborating with agencies and platforms to optimize performance