Digital Content Strategy Lead - SEO, AI & Growth

Flowers Foods; Fulton (MS); On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Comprehensive health and medical benefi

401(k) Retirement savings plan

Professional growth and leadership训练

Paid vacation, holidays, and parental留

Job summary

Flowers Foods, a leading US bakery producer, seeks a Digital Content Marketing Manager to steer the enterprise content strategy across brand sites, retailer platforms, and AI search. You’ll own SEO/AEO, AI Visibility, content standards, and partner management, translating performance insights into actionable plans for growth.

You'll collaborate with marketing, ecommerce, technology, regulatory, and agencies to deliver high‑performing content and measurable outcomes in a fast‑paced environment.

Qualifications

• 7–10 years in digital marketing, ecommerce, content strategy, SEO, or related fields.
• Experience setting strategy, KPIs, and translating insights into business recommendations.
• Experience leading agency/vendor relationships and cross-functional influence.
• Strong knowledge of SEO fundamentals, content optimization, structured data, and analytics; AI visibility experience preferred.
• Experience with digital shelf, ratings and reviews, content syndication, or related platforms (Profound/Profitero/Bazaarvoice/Syndigo a plus).
• Strong project management, communication, prioritization, and executive presentation skills.

Responsibilities

• Owns and executes the enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search.
• Leads SEO, AEO, and AI Visibility strategy and execution, roadmap creation, and performance reporting.
• Manages relationships with SEO/AEO agencies, Profound, Bazaarvoice, Destini, and other partners.
• Defines digital content standards including copy, SEO/AEO, imagery, and metadata.
• Leads creation and optimization of new product content and retailer-specific content.
• Owns website content workflows and prioritization with brand teams.
• Manages content launch plans and ensures approvals and retailer requirements.
• Sets digital content and AI visibility KPIs; analyzes performance and reports to executives.
• Leads digital shelf strategy and improves search rank, content completeness, and image quality.
• Monitors trends in digital content, retail, SEO/AEO, and AI search; translates opportunities into standards.
• Provides strategic oversight to DAM+PIM specialist for content operations.
• Owns ratings and reviews strategy and works with platforms to improve volume and quality.
• Complies with all company policies and performs other duties as required.

Skills

Digital marketing

Content strategy

SEO

Digital shelf

Website optimization

Ecommerce

Strategy development

Analytics

Agency/vendor management

Cross-functional collaboration

Education

Bachelor’s degree in marketing or related field

Advanced degree or certification in SEO/analytics/PM

Tools

Profound

Profitero

Bazaarvoice

Syndigo

Job description

Flowers Foods, a leading US bakery producer, seeks a Digital Content Marketing Manager to steer the enterprise content strategy across brand sites, retailer platforms, and AI search. You’ll own SEO/AEO, AI Visibility, content standards, and partner management, translating performance insights into actionable plans for growth.

You'll collaborate with marketing, ecommerce, technology, regulatory, and agencies to deliver high‑performing content and measurable outcomes in a fast‑paced environment.