Digital Content & SEO Strategy Lead

Flowers Foods; Manchester (NH); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Training & leadership

Paid time off

Job summary

Flowers Foods is seeking a Digital Content Marketing Manager to lead our digital content strategy across brand websites, retailer platforms, digital shelf, and AI-enabled search experiences. You will partner with brand, ecommerce, technology, regulatory, legal, and agency teams to prioritize initiatives, manage timelines, and deliver high-performing content across digital touchpoints.

You will own KPIs for digital content and AI visibility, work with agencies and partners like Profound and

Qualifications

• At least 7–10 years of experience in digital marketing, ecommerce, content strategy, SEO, digital shelf, website optimization, or related fields; CPG experience strongly preferred

Responsibilities

• Lead Flowers Foods’ digital content strategy and performance across brand websites, retailer platforms, digital shelf, and emerging AI-powered search experiences

Skills

Digital marketing

Ecommerce

Content strategy

SEO

Digital analytics

Project management

Communication

Executive presentation

Education

Bachelor's degree in marketing/digital marketing/communications/business/ecommerce, or related field

Tools

Profound

Profitero

DAM/PIM

Job description

Flowers Foods is seeking a Digital Content Marketing Manager to lead our digital content strategy across brand websites, retailer platforms, digital shelf, and AI-enabled search experiences. You will partner with brand, ecommerce, technology, regulatory, legal, and agency teams to prioritize initiatives, manage timelines, and deliver high-performing content across digital touchpoints.

You will own KPIs for digital content and AI visibility, work with agencies and partners like Profound and