Strategic Digital Communications Lead

PPL Corporation; Allentown (Lehigh County); On-site; USD 85,000 - 120,000; Full time

Job summary

PPL Corporation in Allentown is seeking a Senior Digital Communications Specialist to plan, execute, and optimize digital communications across corporate channels including web, email, and social platforms. You will define content strategy, oversee campaign delivery, and ensure alignment with brand standards and user experience objectives.

The role collaborates with content teams to deliver consistent digital experiences, improves channel performance through analytics, and drives continuous

Qualifications

• 7+ years in customer/internal communications, marketing, or related fields.
• Bachelor's degree in Communications, Marketing, PR, Journalism, Business, or related discipline.
• Experience delivering multi-channel digital campaigns and ensuring brand-consistent content.

Responsibilities

• Lead cross-channel digital communication strategies across email, web, social, and digital advertising.
• Audit and optimize digital content to improve usability, discoverability, and engagement.
• Partner with marketing, editorial, web, and operations teams on integrated campaigns.

Skills

Digital strategy

Campaign management

Content optimization

Analytics

Cross-functional collaboration

Stakeholder communication

Education

Bachelor's degree

Job description

PPL Corporation in Allentown is seeking a Senior Digital Communications Specialist to plan, execute, and optimize digital communications across corporate channels including web, email, and social platforms. You will define content strategy, oversee campaign delivery, and ensure alignment with brand standards and user experience objectives.

The role collaborates with content teams to deliver consistent digital experiences, improves channel performance through analytics, and drives continuous